ATL Manager
Transsion Holdings
About the Role
- Infinix Nigeria is hiring an ATL Manager to lead our mass media advertising strategy across TV, radio, print, outdoor (OOH), and cinema.
- You'll plan, execute, and optimize high-impact brand campaigns that drive awareness, preference, and market share growth across Nigeria's diverse consumer segments.
What You'll Do
- Develop and execute the annual ATL media strategy and manage the advertising budget
- Plan mass media campaigns across TV, radio, OOH, print, and cinema — defining objectives, audiences, and media mix
- Brief and manage creative agencies; oversee production of TVCs, radio jingles, print ads, and OOH creatives
- Work with media agencies on media plans; negotiate rates, placements, and value-added partnerships
- Monitor campaign delivery (GRPs, reach, frequency) and track spend against budget
- Measure effectiveness through brand tracking and sales lift analysis, and present insights to senior leadership
- Coordinate with trade marketing and BTL teams for integrated campaign rollouts
What We're Looking For
- Bachelor's Degree in Marketing, Advertising, Communications, or a related field
- 5+ years in ATL marketing, media planning, or brand advertising, with proven campaign success in Nigeria/West Africa
- Deep knowledge of Nigeria's media landscape and strong relationships with media agencies, production houses, and media owners
- Sharp creative judgment, strong analytical and budget management skills, and effective stakeholder management
- Consumer electronics, tech, or FMCG brand experience is a plus.
What We Offer
- Competitive compensation and benefits | Career progression within Transsion Holdings | The chance to lead ATL strategy for one of Africa's top smartphone brands.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their CV to: using the Job Title as subject of the mail.
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Vacancy posted 1 day ago
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