Digital Marketing Manager

Job Summary

• We are looking for a creative, data-driven, and results-oriented Digital Marketing Manager to lead TranESS’s online marketing strategy and strengthen our digital presence across multiple platforms. The ideal candidate will be responsible for developing and executing digital campaigns, managing social media channels, driving online engagement, supporting lead generation, and increasing brand visibility for TranESS products and solutions.
• This role requires a strong understanding of digital marketing trends, social media management, paid advertising, content strategy, analytics, and performance marketing.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness, customer engagement, and lead generation.
• Manage TranESS’s social media platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels.
• Plan, create, and coordinate digital content calendars aligned with marketing campaigns, product launches, and business objectives.
• Work closely with the creative/content team to produce engaging visuals, videos, product content, and campaign materials.
• Manage paid advertising campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, and other digital channels.
• Monitor and analyze campaign performance using analytics tools and provide regular reports with actionable insights.
• Optimize digital campaigns to improve reach, conversion, cost efficiency, and overall ROI.
• Support product marketing initiatives by promoting solar solutions, energy storage products, and related services online.
• Drive customer engagement through digital storytelling, community management, and timely responses to online inquiries.
• Collaborate with sales teams to generate quality leads and support conversion through digital channels.
• Manage website content updates, landing pages, SEO activities, and online brand visibility.
• Track competitor activities, industry trends, customer behavior, and digital marketing best practices.
• Support influencer marketing, online partnerships, and brand collaborations where necessary.
• Ensure all digital content aligns with TranESS’s brand identity, messaging, and communication standards.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business Administration, Digital Media, or a related field.
• 4–6 years of relevant experience in digital marketing, social media management, or performance marketing.
• Experience in renewable energy, consumer electronics, technology, FMCG, or related industries is an added advantage.
• Strong knowledge of social media platforms, digital advertising, SEO, email marketing, and content marketing.
• Hands-on experience with Meta Business Suite, Google Ads, Google Analytics, LinkedIn Campaign Manager, or similar tools.
• Good understanding of digital lead generation and campaign performance tracking.
• Strong creative thinking, writing, communication, and storytelling skills.
• Ability to interpret data, prepare reports, and make recommendations based on insights.
• Excellent project management skills with the ability to handle multiple campaigns and deadlines.
• Strong attention to detail and ability to work in a fast-paced environment.
• Good knowledge of current digital trends, online consumer behavior, and social media best practices.

Key Competencies:

• Digital strategy development
• Social media management
• Paid advertising and performance marketing
• Content planning and campaign execution
• Data analysis and reporting
• Brand communication
• Creativity and innovation
• Lead generation
• Stakeholder management
• Result orientation

Preferred Skills:

• Experience managing digital campaigns for product-based brands.
• Basic knowledge of renewable energy or solar products.
• Experience working with creative teams, videographers, designers, and sales teams.
• Ability to use basic design or video editing tools such as Canva, CapCut, Adobe Photoshop, or Premiere Pro is an advantage.
• Experience in managing online communities and customer engagement.

Application Closing Date
21st September, 2026.

How to Apply
Interested and qualified candidates should send their CV and cover letter to: using the Job Title as the subject of the email.

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