Sales Representative (IVD)

Job title : Sales Representative (IVD)

Job Summary

• The Sales / Marketing Officer will be responsible for driving sales and market growth for the company’sIn-Vitro Diagnostics (IVD) products, laboratory equipment, reagents, consumables, and related diagnostic solutions.
• The successful candidate must haveproven hands-on sales experience specifically within the IVD, medical diagnostics, laboratory equipment, or laboratory reagent industry.
• The role involves identifying and developing customers, promoting IVD products, conducting product presentations and demonstrations, managing accounts, preparing quotations and tenders, and achieving assigned sales targets.
• IVD industry experience is strictly required for this position. Candidates without relevant IVD / diagnostics sales experience will not be considered.

Key Responsibilities
IVD Product Sales & Business Development:

• Drive sales of IVD equipment, laboratory analyzers, reagents, consumables, diagnostic kits, and related laboratory products.
• Identify and develop new customers across hospitals, diagnostic laboratories, medical laboratories, research institutions, clinics, and other relevant healthcare facilities.
• Generate qualified leads and convert opportunities into sales.
• Conduct regular customer visits and maintain an active sales pipeline.
• Achieve and exceed assigned monthly, quarterly, and annual sales targets.
• Develop sales strategies for assigned products, territories, and customer segments.
• Follow up on quotations, proposals, purchase orders, and pending opportunities to ensure timely conversion.

Product Promotion & Marketing:

• Promote the company's IVD products and solutions to prospective and existing customers.
• Conduct product presentations, technical sales presentations, equipment demonstrations, and customer training where required.
• Clearly communicate product features, applications, benefits, and competitive advantages to customers.
• Support product launches, promotional campaigns, exhibitions, workshops, seminars, and other marketing activities.
• Develop and maintain strong knowledge of the company's IVD product portfolio and competing products in the market.

Equipment & Reagent Sales:

• Drive sales of laboratory and diagnostic equipment, including analyzers and other IVD systems.
• Promote associated reagents, calibrators, controls, consumables, and accessoriesto existing and prospective users.
• Identify equipment placement opportunities and develop opportunities for recurring reagent and consumables sales.
• Understand customer laboratory workflows and recommend appropriate products and solutions.
• Work closely with technical / service teams to support equipment installation, demonstrations, customer training, and after-sales requirements.

Customer & Account Management:

• Build and maintain strong relationships with laboratory managers, pathologists, biomedical scientists, procurement officers, hospital administrators, distributors, and other key decision-makers.
• Manage existing accounts and identify opportunities for repeat purchases, product upgrades, cross-selling, and upselling.
• Maintain regular communication with customers and respond promptly to enquiries.
• Provide effective post-sales follow-up to ensure customer satisfaction and retention.
• Monitor customer needs and provide market feedback to management.

Quotations, Tenders & Sales Documentation:

• Prepare and submit quotations, commercial proposals, and other sales documentation.
• Identify and participate in relevant public and private sector tenders.
• Monitor tender opportunities and coordinate required documentation for submissions.
• Follow up on submitted quotations and tenders through to award and order placement.
• Maintain accurate records of customer interactions, opportunities, quotations, orders, and sales activities.

Market Intelligence:

• Conduct regular market research within the IVD and laboratory diagnostics market.
• Monitor competitor products, pricing, market positioning, promotions, and customer activities.
• Identify emerging diagnostic technologies, products, and market opportunities.
• Provide management with relevant information on market trends, customer requirements, competitor activities, and pricing.
• Recommend strategies to improve product positioning and sales performance.

Sales Reporting & Performance:

• Prepare accurate weekly and monthly sales reports.
• Maintain an up-to-date sales pipeline and provide reliable sales forecasts.
• Track sales targets, customer acquisition, quotations, orders, and revenue performance.
• Monitor outstanding opportunities and proactively follow up for conversion.
• Provide regular feedback on sales activities, challenges, and opportunities.

Payment & Order Follow-Up:

• Follow up on customer purchase orders and ensure timely processing of sales.
• Monitor outstanding invoices and support the Accounts team with payment follow-up.
• Maintain good commercial relationships while ensuring compliance with company credit and payment policies.

Qualifications

• HND or BSc in Medical Laboratory Science, Biomedical Science, Biochemistry, Microbiology, Science, Marketing, Business Administration, or a related field.
• 2–4 years of proven sales experience specifically in the IVD, medical diagnostics, laboratory equipment, reagents, or laboratory consumables industry.
• IVD industry experience is mandatory.
• Demonstrable experience sellinglaboratory equipment, analyzers, reagents, diagnostic kits, consumables, or related IVD products.
• Proven record of achieving or exceeding sales targets.
• Experience selling to hospitals, diagnostic laboratories, medical laboratories, clinics, research institutions, or healthcare organizations is highly desirable.
• Experience with public/private sector procurement and tenders is an advantage.

Key Skills & Competencies:

• Strong IVD and laboratory diagnostics sales knowledge.
• Excellent product selling, prospecting, negotiation, and closing skills.
• Ability to sell bothcapital equipment and recurring reagent / consumable products.
• Strong understanding of laboratory equipment and diagnostic workflows.
• Excellent customer relationship and account management skills.
• Strong presentation, product demonstration, and communication skills.
• Ability to identify sales opportunities and convert leads into revenue.
• Strong market research and competitor analysis skills.
• Ability to work independently and manage a defined sales territory.
• Target-driven, commercially minded, and results-oriented.
• Good reporting, organizational, and follow-up skills.
• Proficiency in Microsoft Office and CRM / sales management tools