Manager - Branding & Marketing

Job title : Manager - Branding & Marketing

Job Description

• We are looking for an analytical and detail-oriented Brand & Market Expert to assist with improving the operations and decision-making of our business. The senior marketing officer's responsibilities include researching, collecting, analyzing, interpreting data and using the data to guide the business's decision-making.
• The marketing officer should be prepared to work across various departments, such as marketing, product development, business operations, finance. As such, the prospective must possess excellent mathematical, critical thinking, and communication skills. The prospective must be disciplined and accountable enough to work both independently an as an active member of a team.

Responsibilities

• Analyzing past operations' results and performing variance analyses.
• Identifying and analyzing trends, forecasts as well as recommending improvements to the business processes.
• Researching market trends, conducting surveys, analyzing data from competitors, and analyzing the business's operations, expenditures and customer retention to identify patterns of potential issues or improvements.
• Using data analysis and interpretations to guide the decision-making of the business.
• Using operations data to develop pricing models and identify areas for improvement.
• Using statistical, economic, and data modeling techniques and tools.
• Organizing and analyzing data, creating charts and graphs, and presenting findings to the team.
• Providing recommendations to improve future business operations.
• Organizing and storing data for future research projects.
• Testing processes, policies, and protocols for efficiency and improvements.

Qualifications

• A Bachelor's Degree in Marketing, Finance, Business Development or related field.
• 7 years of experience in brand management, business growth, business development and business expansion would be advantageous.
• Strong mathematical, analytical, and data modeling skills.
• The ability to manipulate large, complex data sets into manageable, understandable reports.
• Excellent problem-solving, communication, and team-working skills.
• Familiarity with data modeling software and Excel software.
• Attention to detail and organizational skills.
• Having actively worked in a marketing agency would be a plus.