Marketing Manager

Role Overview

• Motherland Africa is looking for an experienced Marketing Manager to lead theintegrated marketing and brand functionacross the Motherland Africa ecosystem, spanning technology products, cultural experiences, festivals, tourism initiatives, programmes, partnerships, and global activations.
• This is not a digital-only marketing role.
• We are looking for a well-rounded marketing leader with strong experience across traditional and digital marketing, including ATL, BTL, TTL, advertising, media, outdoor, experiential marketing, activations, partnerships, PR, content, social media, and performance marketing.
• The ideal candidate will develop and execute integrated marketing and brand communication strategies that strengthen the Motherland brand, grow audiences, drive engagement, deliver measurable commercial results, and position Motherland Africa as the leading platform connecting the global African diaspora with Africa.

Key Responsibilties
Marketing Strategy & Brand Leadership:

• Develop and own integrated marketing strategies across the Motherland ecosystem.
• Lead marketing plans for products, programmes, festivals, roadshows, activations, launches, partnerships, and international campaigns.
• Own Motherland's brand positioning, messaging, storytelling, and overall marketing communications.
• Develop campaigns acrossATL, BTL and TTL channels, ensuring consistency across every customer touchpoint.
• Manage marketing budgets, agencies, vendors, media partners, and creative resources.
• Coordinate ARCON approvals and compliance for outdoor and other regulated advertising materials.

Traditional, Experiential & Advertising:

• Plan and oversee traditional advertising campaigns acrossTV, radio, print, outdoor, cinema, and other relevant media.
• Develop and execute BTL and experiential campaigns, including activations, roadshows, brand experiences, events, and consumer engagement initiatives.
• Develop effective TTL campaigns that connect offline experiences with digital amplification and measurable audience journeys.
• Manage media planning, buying, placement, and campaign execution in collaboration with agencies and media partners.
• Identify innovative opportunities to increase Motherland's visibility and physical presence across key markets.

Product Marketing & Go-To-Market:

• Develop and execute go-to-market strategies for new products, programmes, features, and initiatives.
• Define product positioning, messaging, launch plans, and customer value propositions.
• Partner with relevant teams to drive product adoption, engagement, retention, and lifecycle marketing.
• Gather customer and market insights to inform product marketing strategies and campaign optimisation.

Campaigns, Digital Marketing & Content:

• Lead integrated campaigns across digital, traditional, PR, partnerships, influencer, experiential, and paid media channels.
• Lead campaign strategy from insight and concept through execution, launch, optimisation, and post-campaign evaluation.
• Oversee website, CRM, email marketing, SEO, customer journeys, automation, and performance marketing initiatives.
• Lead content and social media strategy across all platforms, ensuring consistent, engaging storytelling and high-quality execution.
• Coordinate content production, campaign assets, and marketing collateral with internal and external creative teams.

Community, Partnerships & Audience Growth:

• Build and grow engaged communities across Africa and the diaspora.
• Develop influencer, creator, media, tourism, and strategic partnership programmes that expand brand reach and engagement.
• Drive audience acquisition, customer engagement, ticket sales, lead generation, and conversion through data-driven marketing initiatives.
• Monitor brand sentiment and strengthen community engagement across all channels.

Performance & Marketing Operations:

• Track campaign performance, customer behaviour, and marketing ROI through dashboards and executive reporting.
• Analyse market trends, customer insights, and competitive activity to optimise strategy and execution.
• Continuously improve marketing effectiveness through experimentation, performance analysis, and operational excellence.

Requirements

• Interested candidates should possess a Bachelor’s Degree
• Minimum of 7 years' marketing experience,with significant experience managing integrated marketing campaigns across both traditional and digital channels.
• Demonstrated experience in ATL, BTL, TTL, advertising, experiential marketing, activations, media, and digital marketing.
• Proven experience developing and executing multi-channel campaigns from strategy through to delivery.
• Strong background in brand management, advertising, campaign strategy, communications, and audience growth.
• Experience managing agencies, media partners, vendors, creatives, and cross-functional teams.
• Experience in technology, tourism, culture, lifestyle, events, entertainment, consumer brands, or the creative economy.
• Experience marketing to African and/or diaspora audiences is highly desirable.
• Festival, tourism, experiential, or destination marketing experience is an advantage.
• Strong commercial, analytical, project management, communication, and stakeholder management skills.
• Strong creative judgement andexceptional execution capability.

Application Closing Date
26th August, 2026.

How to Apply
Interested and qualified candidates should send their CV & Portfolio to: using the job title as the subject of the email.

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