Marketing & Client Relation Manager

JOB OBJECTIVE(S)

• Run a comprehensive Marketing & Client Services framework in strategic alignment with TDL’s overall business objectives.
• Meet the company’s revenue aspirations through the management of existing clients and winning new clients.
• Build and lead TDL’s strategic brand management/marketing initiatives, enhancing and improving the positioning and image of the company

DUTIES & RESPONSIBILITIES

• Identify and establish new relationships to create strategic alliances consistent with the company’s objectives, to ensure its market share in the industry is deepened
• Market tailored HR and Function services to existing and prospective clients 
• Collaborate with other departments to ensure prompt delivery of services as agreed with the Clients. 
• Develop and maintain high client satisfaction ratings through successful working relationships with clients.
• Organize marketing campaigns, adopt business strategy and pricing of services to capture required target markets. 
• Develop an integrated strategy to achieve deeper market penetration in current markets and expand into new markets
• Responsible for developing and implementing all aspects of the company’s brand management, corporate communications campaigns
• Oversee TDL’s public relations initiatives and CSR including advertising, marketing materials and publications.
• Strategically network with statutory bodies and key players in the industry 
• Manage the company’s social media platforms.
• Maintain the security of all information entrusted to the staff
• Tender periodic reports on marketing growth and social media impact
• Comply with the principles and policies in the information handbook
• Other official tasks assigned

KEY PERFORMANCE INDICATORS

• Revenue Growth
• Cost Reduction
• Audit Defect Rate Compliance
• Ensure prompt disbursement of id cards & branded items.
• Turn-around time, Issue Resolution & Quality Rate
• Implementation of Efficient & Effective Policies, Procedures & Processes
• Strategic initiatives
• Growth in number of Digital Marketing (engagement)
• Growth in number of Digital Marketing (followership)
• Client satisfaction rating

Knowledge

• All Company’s businesses
• Service/Product development & management
• Customer Relationship Management
• Financial analysis and advisory 
• Microsoft suite

Skill/Competencies

• Collaborative and supportive style of working
• Resourcefulness & Resilience
• Empathy
• Accuracy and attention to detail
• Excellent time management and organisation skills
• Interpersonal skills
• IT and Computer appreciation
• Excellent Communications skills (written and oral) with strong business and customer focus
• Reasoning and Analytical Skills
• People management
• Negotiation skills
• Excellent presentation, body & sound language skills
• Excellent business development and relationship management experience
• Sound interpersonal and negotiation skills
• Business advisory competence relating to client industry knowledge
• Basic portfolio management skills