Paid Media Specialist (DSP)

Job Summary

• The DSP Specialist is responsible for planning, executing, monitoring, and optimizing programmatic advertising campaigns using Demand-Side Platforms (DSPs).
• The role focuses on achieving campaign goals, maximizing ROI, and ensuring advertising budgets are used effectively through data-driven media buying.

Key Responsibilities

• Plan, launch, and manage programmatic advertising campaigns across DSPs (e.g., display, video, mobile, native, CTV), including campaign setup, audience targeting, budgeting, and monitoring.
• Execute media buys aligned with client or business objectives such as brand awareness, lead generation, or conversions, using the right audiences, placements, and buying strategies.
• Optimize campaigns through audience targeting, bidding strategies, creatives, and budget pacing by reviewing performance and making adjustments to improve results and reduce budget wastage.
• Analyze campaign performance using KPIs such as CPM, CPC, CPA, CTR, and ROAS, and use the data to identify issues and recommend improvements.
• Collaborate with sales, marketing, and creative teams to develop effective media strategies that align with campaign objectives, target audiences, budgets, and expected results.
• Prepare campaign reports, insights, and recommendations for internal teams and clients, clearly communicating results and areas for improvement.
• Stay up to date with industry trends, ad tech developments, and privacy regulations to ensure campaigns remain effective and compliant.
• Manage relationships with DSP vendors, data providers, and ad exchanges, including resolving platform-related issues and ensuring effective use of available tools and data.

Key Performance Indicators (KPIs)

• Campaign performance and ROI – Achieving campaign objectives and strong returns from advertising spend.
• Budget utilization and efficiency – Effective use and management of campaign budgets.
• Client satisfaction and retention – Maintaining effective campaign delivery and communication.
• Revenue growth from programmatic channels – Contributing to business growth through effective programmatic advertising.

Required Skills & Qualifications

• Bachelor’s Degree with 3–5 years of experience in Marketing, Business, Advertising, or a related field, with the ability to independently manage digital media campaigns.
• Proven experience in programmatic advertising or digital media buying, with practical experience managing paid digital advertising campaigns.
• Hands-on experience with DSP platforms (e.g., Google DV360, The Trade Desk, MediaMath, etc.), including campaign setup, targeting, bidding, and optimization.
• Strong analytical and data interpretation skills with the ability to use campaign data to make informed decisions.
• Understanding of digital advertising metrics and attribution models.
• Excellent communication and presentation skills for clearly communicating campaign strategies, results, and recommendations.
• Ability to manage multiple campaigns and meet deadlines while maintaining accuracy and efficiency.

Preferred Qualifications:

• Experience in digital advertising sales or client-facing roles will be an added advantage.
• Knowledge of audience segmentation, data management platforms (DMPs), and first-party data will be an added advantage.
• Certifications in programmatic or digital marketing platforms will be an added advantage.

Salary
N250,000 - N300,000 monthly.

Application Closing Date
9th September, 2026.

How to Apply
Interested and qualified candidates should forward their CV ato: using “Paid Media Specialist” as the subject of the email.

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