Growth Marketer

Our client is building a category-defining prediction market platform that gives users a new way to trade on the outcomes of real-world events across sports, politics, crypto, culture, and more.

We are looking for a Growth Marketer – Crypto & Finance to own growth across the customer lifecycle, from awareness and acquisition through activation, retention, reactivation, and revenue growth.

This role is ideal for someone who combines data, creativity, and experimentation . You should be comfortable analyzing funnels, managing paid campaigns, developing creative concepts, working with creators and communities, and building scalable growth systems for financial products.

Who We Are Looking For…

• You have experience in growth, performance, product, or product-led marketing.
• You understand how to market fintech, crypto, trading, Web3, investment, or other financial products.
• You are comfortable working with growth metrics such as CAC, LTV, ROAS, conversion, retention, and attribution.
• You can turn complex financial and technical concepts into simple, engaging content.
• You think analytically but are equally comfortable developing creative campaigns and testing unconventional ideas.
• You understand online communities, creator ecosystems, and digital culture.
• You are highly experimental and constantly looking for new channels, audiences, messaging, and creative opportunities.
• You are comfortable working with significant ownership and autonomy in a fast-moving startup environment.
• You understand that financial products require responsible, transparent, and compliant marketing.

Your Responsibilities…

Growth Strategy

• Own and execute the end-to-end growth strategy across acquisition, activation, retention, reactivation, and monetization.
• Develop growth roadmaps aligned with business priorities and market opportunities.
• Identify scalable acquisition channels and optimize marketing investments for maximum ROI.
• Continuously assess growth opportunities across new audiences, channels, partnerships, and campaigns.

Performance Marketing

• Plan, launch, manage, and optimize paid campaigns across Meta, Google, X, TikTok, Reddit, Telegram, and other relevant channels.
• Own campaign targeting, creative strategy, attribution, CAC, ROAS, LTV, and scaling decisions.
• Test new audiences, messaging, creatives, channels, and campaign structures.
• Work closely with creative teams to build a high-performing testing pipeline.

Crypto & Finance Marketing

• Develop campaigns that educate users about prediction markets, trading concepts, and product features.
• Translate complex financial concepts into accessible and engaging content.
• Monitor crypto narratives, financial trends, market movements, and major events for timely marketing opportunities.
• Build campaigns around major sporting events, elections, financial news, crypto movements, and other high-interest moments.
• Ensure financial product marketing is clear, responsible, and aligned with relevant compliance requirements.

Social Media & Community Growth

• Own and execute the social media growth strategy across relevant platforms.
• Build repeatable content systems that increase awareness, engagement, and conversion.
• Collaborate with creators, influencers, trading communities, ambassadors, and ecosystem partners.
• Develop referral campaigns, community initiatives, educational content, and other programs that drive participation.
• Identify opportunities for organic and community-led growth.

Product Growth & Lifecycle Marketing

• Partner with Product and Design teams to improve onboarding, activation, and the overall user experience.
• Develop lifecycle campaigns across email, push notifications, in-app messaging, and CRM channels.
• Build retention and reactivation campaigns that increase user engagement and trading frequency.
• Optimize the customer journey from sign-up to first trade and beyond.
• Identify points of friction and work with relevant teams to improve conversion.

Experimentation & Analytics

• Design and run structured growth experiments regularly.
• Analyze acquisition funnels, user cohorts, attribution, retention, and conversion performance.
• Build and maintain growth dashboards that provide clear, actionable insights.
• Use data to determine which channels, campaigns, and initiatives should be scaled or discontinued.
• Document experiment results and apply learnings to future growth strategies.

Creative Growth

• Build a high-velocity creative testing engine across paid and organic channels.
• Develop unconventional campaigns designed to generate conversation, engagement, and organic reach.
• Create repeatable playbooks for viral campaigns, referrals, partnerships, and community-led growth.
• Work with internal and external creative resources to continuously improve campaign performance.

Collaboration & Process

• Document growth processes, playbooks, experiment results, and campaign learnings.
• Collaborate closely with Product, Design, Customer Support, Engineering, and Leadership.
• Establish regular growth reporting and review sessions around key performance metrics.
• Ensure marketing insights are shared with Product and other teams to inform business decisions.

What Success Looks Like…

• Customer acquisition becomes more predictable and scalable.
• CAC decreases while maintaining or improving the quality and lifetime value of acquired users.
• Paid acquisition campaigns consistently improve in ROAS and conversion performance.
• More users successfully move from sign-up to their first trade.
• Activation and retention rates improve across key user cohorts.
• Monthly active traders and trading activity grow consistently.
• Lifecycle campaigns contribute meaningfully to retention, reactivation, and revenue.
• Social and community channels generate measurable growth rather than just engagement.
• The business has a strong pipeline of tested acquisition channels and growth experiments.
• Growth decisions are increasingly driven by reliable data and clearly documented learnings.
• Creative campaigns generate meaningful organic reach, referrals, and brand awareness.

To Be Considered for This Role, You Should Have…

• 3+ years of experience in Growth Marketing, Performance Marketing, Product Marketing, or Product-Led Growth.
• Proven experience growing fintech, crypto, trading, Web3, investment, or financial technology products.
• Strong understanding of growth funnels, attribution, CAC, LTV, ROAS, cohort analysis, conversion optimization, and experimentation.
• Proven experience managing and scaling paid acquisition campaigns.
• Experience developing lifecycle marketing and retention programs.
• Strong copywriting, storytelling, and content development skills.
• Excellent analytical skills with the ability to translate data into actionable growth strategies.
• Experience working with creators, influencers, ambassadors, affiliates, or referral programs is an advantage.
• Strong understanding of crypto culture, Web3 communities, and financial markets is preferred.
• Experience with tools such as GA4, Mixpanel, Amplitude, Looker Studio, Segment, HubSpot, Braze, or similar platforms is an advantage.
• Familiarity with compliance considerations when marketing financial products.
• Strong communication and cross-functional collaboration skills.
• Ability to work independently and take ownership in a fast-paced startup environment.

The Goodies…

• Comprehensive HMO coverage.
• Access to learning resources, sponsored courses, certifications, and professional development initiatives.
• Significant ownership and autonomy from day one.
• Hybrid work model with three in-office collaboration days each week.
• The chance to work at the intersection of crypto, finance, technology, and consumer growth.
• Opportunity to help shape an emerging financial product and category across Africa.
• Room to grow with a fast-scaling business and take on greater responsibility over time.