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Market Research Specialist

an Innovation-led, and Technology-driven Knowledge Organization - Westfield Consulting Limited

Job Summary

  • The Research Expert will be responsible for conducting high-quality research, developing industry insights, producing thought leadership reports, and supporting policy advocacy initiatives across key sectors of the economy.
  • The successful candidate will play a critical role in generating actionable insights, engaging stakeholders, and supporting strategic conversations through data-driven analysis and compelling storytelling

Key Responsibilities

  • Conduct primary and secondary market research across various sectors to generate actionable insights and support strategic decision-making.
  • Design and manage surveys, questionnaires, interviews, and other research instruments using appropriate research methodologies and tools.
  • Collect, analyze, and interpret qualitative and quantitative data to identify market trends, business opportunities, and emerging industry developments.
  • Develop high-quality reports, industry analyses, insight papers, presentations, and research publications tailored to diverse stakeholders.
  • Utilize market research and data analysis tools such as Excel, SPSS, Google Forms, SurveyMonkey, and related platforms to support research accuracy and insight generation.
  • Monitor economic, regulatory, market, and business trends to provide timely intelligence and strategic recommendations.
  • Translate complex data and research findings into clear, compelling, and decision-oriented narratives and presentations.
  • Support policy advocacy and thought leadership initiatives through evidence-based research and insight development.
  • Engage and collaborate with internal teams, industry experts, stakeholders, and strategic partners in the execution of research projects and initiatives.
  • Coordinate assigned research projects from planning to execution, ensuring timely delivery, quality assurance, and alignment with organizational objectives.

Key Requirements

  • Bachelor’s Degree in Economics, Statistics, Business Administration, Public Policy, Social Sciences, or a related field
  • 4- 6 years of experience in market research, data analysis, insights development, or related roles
  • Strong understanding of qualitative and quantitative research methodologies, survey design, and data analytics techniques
  • Hands-on proficiency in the use of market research and data analysis tools such as Excel, SPSS, Google Forms, SurveyMonkey, or related platforms

Competencies:

  • Market Research & Intelligence
  • Research Design & Methodology
  • Data Collection & Analysis
  • Market & Industry Analysis
  • Competitive Intelligence
  • Consumer/Customer Insights
  • Market Segmentation & Profiling
  • Trend Analysis & Forecasting
  • Survey Design & Administration
  • Statistical Analysis & Interpretation
  • Business & Financial Analysis
  • Report Writing & Research Presentation
  • Research Data Management
  • Market Opportunity Identification
  • Research Tools & Analytics Software.

Salary
N10,800,000 – N12,000,000 gross annually.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their current CV to: and copy: using the Job Title as the subject of the email.

Note: Only shortlisted candidates will be contacted.

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Vacancy posted 5 hours ago
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