National Sales Marketing Manager

Job title : National Sales Marketing Manager

Role Summary

• This is RxAll Nigeria’s most senior commercial role.
• You will own the national sales engine and drive it to ₦1 billion in monthly B2B sales by December 2026, while adding 10,000+ new customers and building a qualified waitlist of 15,000+ pharmacies and wholesalers.
• This is a player-coach role.
• You will personally manage RxAll’s key accounts across Nigeria — large wholesalers, distributors, and pharmacy chains — as a direct seller, while managing the full sales and marketing organization: three territory BDMs, the Sales Lead, telemarketing, retention & analytics, and the marketing team including our external digital marketing agency.
• You will also lead the nationwide launch and sale of RxAll’s parallel-imported and contract-manufactured pharmaceutical products, including product detailing to pharmacists and healthcare professionals and the negotiation of distribution arrangements across regions.

You report directly to the General Manager / CEO.

The Mandate

• Grow monthly B2B sales to ₦1 billion by December 2026, with 60% annual growth from that base.
• Add 10,000+ new funded customers and build a 15,000+ qualified customer waitlist.
• Personally acquire and manage key accounts across Nigeria: wholesalers with ₦100M+ monthly sales and large pharmacies with ₦50M+ monthly sales.
• Launch and scale RxAll’s parallel-imported and manufactured product lines nationwide.

Key Responsibilities

• Revenue leadership: Own the national sales number. Set and enforce monthly and weekly targets per territory. Submit a consolidated national KPI report to the CEO every Monday by 10:00 AM WAT.
• Key account management (direct sales): Personally prospect, close, and grow key accounts nationwide. Negotiate credit-backed purchase cycles. Drive reorders and referral programs through large wholesalers and distributors.
• Sales team management: Manage and coach the Sales Lead and BDMs covering North-Central (FCT, Nasarawa, Ekiti, Niger, Kogi, Kwara), Lagos + Ogun, and Rest of South-West (Oyo, Osun, Ondo, Edo). Enforce GPS-logged customer visits, daily CRM discipline (Zoho), and weekly pipeline reviews. Run monthly 1-on-1s. Hire and ramp new sales staff as territories split.
• Marketing & demand generation: Own the external marketing agency relationship: retainer, media spend, and funded-borrower milestones. Build and run the lead-to-conversion funnel using pre-qualification (₦15M+ monthly sales threshold, bank statement validation, fee and guarantor consent) so BDMs only visit vetted prospects. Build the waitlist to 15,000+ and convert it systematically.
• New product lines: Lead go-to-market for parallel-imported and RxAll-manufactured products: pricing input, detailing to pharmacists, doctors, and hospitals where required, and negotiating distributor and sub-distributor arrangements across Nigeria.
• Trade association engagement: Represent RxAll with ACPN, PSN, APPMAN, NAPPMED, AGMPN and ANPMP chapters nationally to generate referral pipelines.
• Credit & collections discipline: Support 97.5%+ collection rates and <1.5% default rates. You have no authority to override credit decisions — credit quality is non-negotiable.

Qualifications and Experience

• Bachelor’s Degree required in Pharmacy, Pharmacology, Business, or Marketing preferred; MBA is an advantage.
• Minimum 7 years of B2B sales experience in pharmaceuticals, healthcare distribution, or FMCG, including at least 3 years managing field sales teams across multiple states.
• Proven track record of owning and delivering ₦100M+ monthly team sales targets.
• Direct key account management experience with wholesalers, distributors, or pharmacy/retail chains.
• Experience with product detailing and building distributor networks strongly preferred.
• Experience with trade credit or lending products preferred.
• Experience managing marketing teams or agencies (digital campaigns, lead generation, media budgets) preferred.
• Fluent in English; Yoruba, Pidgin, and Hausa are advantages.
• Comfortable with CRM platforms (Zoho preferred), WhatsApp Business, and data-driven reporting.
• Based in Lagos or Ibadan, with regular travel nationwide.
• Must be able to resume on or before August 1, 2026.

Required Behavioral Competencies:

• Player-coach: closes deals personally while building a team that closes without them
• Hunter mentality: actively seeks new customers and channels, does not wait for leads
• Data-driven operator: runs the business on numbers, funnels, and weekly rhythms, not anecdotes
• Resilient: handles rejection and pressure daily and keeps going
• Disciplined: enforces CRM, visit logging, and reporting standards on themselves first
• Honest: does not inflate numbers or promise what cannot be delivered.

Key Performance Indicators (KPIs)

• Monthly Sales Volume: Ramp to ₦1 billion/month by December 2026
• New Customer Acquisition: 10,000+ new customers added, via team and campaigns
• Waitlist: 15,000+ pre-qualified prospects in the funnel
• Key Accounts: Personal portfolio revenue growth; 90%+ reorder within 7 days of repayment; 95%+ retention
• Team Performance: 15–25 GPS-logged visits per BDM per week; 100% daily CRM entry; monthly acquisition targets met per territory
• New Product Lines: Distribution agreements signed and revenue targets met for imported and manufactured products
• Marketing ROI: Agency funded-borrower milestones met; cost per funded customer within budget Collections Support: 97.5%+ collection rate; <1.5% default rate in coordination with Collections Reporting: Consolidated national KPI report to CEO every Monday by 10:00 AM WAT, without fail.

Compensation Structure:

• Base Salary: ₦700,000 – ₦1,000,000 gross monthly, based on experience
• Commission: 1% of new customer first-cycle disbursement + 0.25% of repeat customer monthly disbursement on personally managed key accounts
• Performance Bonus: ₦100,000 monthly bonus for achieving 100%+ of company new customer acquisition target
• Benefits: HMO, pension, 13th month salary, official vehicle, laptop, phone, transport allowance, phone and data allowance, inter-state travel allowance
• Total OTE: ₦9M – ₦15M total annual compensation at full target achievement.