Senior Media Group Head / Art Director

Job title : Senior Media Group Head / Art Director

Job Summary:

The Senior Media Group Head is a senior leadership role responsible for driving media strategy, planning excellence, and commercial growth across key client accounts. The role oversees integrated media delivery across traditional and digital channels, leads high-performing media teams, and acts as a trusted advisor to senior client stakeholders while ensuring profitability and operational excellence.

Media Strategy & Planning

• Lead the development of integrated media strategies across TV, radio, print, OOH, digital, social, and emerging platforms, aligned with client business objectives.
• Translate client briefs into robust media plans backed by audience insights, market data, and channel performance analysis.
• Oversee media mix modelling, budget allocation, and channel selection to maximize reach, frequency, and ROI.
• Ensure media strategies are grounded in audience research, consumer behaviour, and competitive intelligence.
• Champion innovative media approaches, including emerging platforms, programmatic solutions, and data-driven targeting

Media Buying & Negotiation

• Ensure all media buys are executed accurately, on time, and within approved budgets.
• Maintain and leverage strong relationships with media vendors, networks, and platform partners to secure favourable terms and added value.
• Monitor market rate trends to ensure competitive pricing and protect client investment.
• Oversee contract management and compliance with media owner agreements.

Client Leadership & Relationship Management

• Act as the senior media contact for key client accounts, building trusted relationships with marketing and procurement stakeholders.
• Present media strategies, plans, and performance reports to clients at a senior level with clarity and confidence.
• Provide strategic counsel to clients on media investment decisions, market opportunities, and emerging trends.
• Manage client expectations, address concerns, and resolve escalated issues promptly and professionally.
• Conduct regular business reviews to demonstrate media performance against KPIs and ROI objectives.

Team Leadership & People Management

• Lead, mentor, and develop a team of Media Managers, Planners, and Buyers across multiple accounts.
• Set clear objectives, conduct performance reviews, and support career development for direct reports.
• Build a high-performance team culture rooted in accountability, collaboration, and continuous learning.
• Allocate team resources effectively to balance workload across accounts and ensure quality delivery.
• Provide training and upskilling on media tools, platforms, and industry best practices.

Campaign Execution & Performance Management

• Oversee end-to-end campaign execution, from planning through flighting, optimization, and post-campaign analysis.
• Ensure accurate campaign trafficking, tagging, and quality control across all media channels.
• Monitor campaign performance in real time, making data-driven optimizations to improve results.
• Lead post-campaign evaluations, providing clients with clear insights, learnings, and recommendations.
• Ensure media delivery is verified through independent audits, monitoring services, or reconciliation reports where applicable.

Financial & Commercial Management

• Own budget management and profitability for assigned accounts, including media billings, agency commissions, and cost efficiencies.
• Ensure accurate reconciliation of media spend, billing, and invoicing in line with client contracts.
• Identify opportunities to improve media efficiency, cost-effectiveness, and value-added benefits for clients.
• Manage risk related to budget overspend, billing discrepancies, and contractual compliance.
• Support new business proposals with competitive, well-costed media strategies and budget projections.

Data, Analytics & Reporting

• Champion the use of media analytics, attribution models, and marketing mix modelling to inform strategy and prove effectiveness.
• Oversee accurate, timely, and insightful reporting on media performance, audience metrics, and campaign ROI.
• Stay ahead of developments in programmatic buying, data-driven targeting, and measurement technologies.
• Ensure proper use of tracking, tagging, and analytics tools

New Business & Agency Growth

• Contribute media expertise and strategic input to new business pitches and proposals.
• Identify opportunities to grow existing accounts through expanded media scopes or additional channels.
• Represent the agency at industry events, media owner functions, and networking opportunities to strengthen market presence.
• Stay informed of media industry shifts, regulatory changes, and platform updates to keep the agency at the forefront of innovation.

Job Qualification:

• A degree in social science, humanities and analytical sciences, or related field.
• Minimum of 1012 years' experience in media planning and buying within an agency, with at least 35 years in a leadership role.
• Proven experience managing large, multi-channel media accounts.
• Strong background across traditional and digital media.