Head of Marketing and Communications
Harvesters International Christian Centre
Next Level Prayers (an initiative of Harvesters International Christian Centre)
Job Summary
The Head of Marketing & Communications will lead the strategic planning and execution of all marketing, branding, communications, and audience growth initiatives for Next Level Prayers, a prayer ministry with a strong online presence. The role brings together brand management, integrated ATL/BTL and digital campaign execution, and media planning and buying to increase reach, engagement, participation, and brand visibility across digital and traditional channels — while ensuring every communication stays true to Next Level Prayers' vision and values.
Key Responsibilities
- Set annual marketing, media, and communications strategic direction, and lead its execution across digital and traditional channels
- Lead brand positioning and brand proposition management, ensuring consistency across all communication channels
- Oversee digital marketing, social media, email campaigns, website content, and online advertising, alongside media planning and buying across TV, digital, print, radio, and outdoor
- Drive audience acquisition, retention, and participation for daily prayer meetings, special programmes, and campaigns — applying customer journey and engagement principles to grow and retain a digital audience
- Manage creative content development, including videos, graphics, copywriting, and promotional materials, using tools such as Canva, Photoshop, and relevant CRM/project platforms
- Analyse campaign performance using consumer insight and media monitoring tools, and provide data-driven recommendations for continuous improvement
- Build strategic partnerships with media organisations, influencers, and other stakeholders — including contract negotiation and alignment — to expand the platform's reach
- Lead, mentor, and develop the Marketing & Communications team to deliver high-impact results
- Work closely with ministry leaders and other departments to support organisational objectives and programme execution
- Manage the marketing budget, timelines, and performance metrics, ensuring effective and accountable use of resources
Key Performance Indicators (KPIs)
- Growth in prayer platform participation and engagement
- Digital audience growth across all channels
- Campaign reach, impressions, and conversion rates
- Brand awareness and media visibility
- Content performance and engagement metrics
- Strategic partnership development and account acquisition
- Timely delivery of marketing campaigns and communication initiatives
Core Competencies
- Strategic Thinking
- Brand Management
- Digital and Traditional Marketing
- Media Planning & Buying
- Marketing Analytics
- Leadership & Team Development
- Creative Storytelling
- Stakeholder & Partnership Management
- Innovation and Execution Excellence
Requirements
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Public Relations, Mass Communication, or a related field.
- Minimum of 8 years' experience in marketing and communications, with at least 4 years in a leadership role.
- Strong expertise in digital marketing, social media strategy, branding, and content marketing.
- Excellent leadership, communication, and project management skills.
- Experience within a faith-based organisation or ministry is an added advantage.
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