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Head of Marketing and Communications

Full-time

Harvesters International Christian Centre

Next Level Prayers (an initiative of Harvesters International Christian Centre)

Job Summary

The Head of Marketing & Communications will lead the strategic planning and execution of all marketing, branding, communications, and audience growth initiatives for Next Level Prayers, a prayer ministry with a strong online presence. The role brings together brand management, integrated ATL/BTL and digital campaign execution, and media planning and buying to increase reach, engagement, participation, and brand visibility across digital and traditional channels — while ensuring every communication stays true to Next Level Prayers' vision and values.

Key Responsibilities

  • Set annual marketing, media, and communications strategic direction, and lead its execution across digital and traditional channels
  • Lead brand positioning and brand proposition management, ensuring consistency across all communication channels
  • Oversee digital marketing, social media, email campaigns, website content, and online advertising, alongside media planning and buying across TV, digital, print, radio, and outdoor
  • Drive audience acquisition, retention, and participation for daily prayer meetings, special programmes, and campaigns — applying customer journey and engagement principles to grow and retain a digital audience
  • Manage creative content development, including videos, graphics, copywriting, and promotional materials, using tools such as Canva, Photoshop, and relevant CRM/project platforms
  • Analyse campaign performance using consumer insight and media monitoring tools, and provide data-driven recommendations for continuous improvement
  • Build strategic partnerships with media organisations, influencers, and other stakeholders — including contract negotiation and alignment — to expand the platform's reach
  • Lead, mentor, and develop the Marketing & Communications team to deliver high-impact results
  • Work closely with ministry leaders and other departments to support organisational objectives and programme execution
  • Manage the marketing budget, timelines, and performance metrics, ensuring effective and accountable use of resources

Key Performance Indicators (KPIs)

  • Growth in prayer platform participation and engagement
  • Digital audience growth across all channels
  • Campaign reach, impressions, and conversion rates
  • Brand awareness and media visibility
  • Content performance and engagement metrics
  • Strategic partnership development and account acquisition
  • Timely delivery of marketing campaigns and communication initiatives

Core Competencies

  • Strategic Thinking
  • Brand Management
  • Digital and Traditional Marketing
  • Media Planning & Buying
  • Marketing Analytics
  • Leadership & Team Development
  • Creative Storytelling
  • Stakeholder & Partnership Management
  • Innovation and Execution Excellence

Requirements

Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, Public Relations, Mass Communication, or a related field.
  • Minimum of 8 years' experience in marketing and communications, with at least 4 years in a leadership role.
  • Strong expertise in digital marketing, social media strategy, branding, and content marketing.
  • Excellent leadership, communication, and project management skills.
  • Experience within a faith-based organisation or ministry is an added advantage.
Vacancy posted a month ago
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