Cashew Sales Manager

Job Summary

• We are seeking an experienced, results-driven, and commercially savvy Cashew Sales Manager to lead the growth of our cashew product portfolio across Southern Nigeria.
• The ideal candidate will have extensive hands-on experience in cashew sales, a strong understanding of market dynamics and distribution channels.
• A proven ability to drive revenue growth and market expansion.
• This role requires a strategic thinker with excellent relationship-management skills who can develop and maintain strong partnerships with distributors, wholesalers, retailers, and key accounts.
• The successful candidate will be responsible for achieving sales targets, expanding market share, strengthening channel relationships, and identifying new business opportunities while ensuring profitable growth.

Key Responsibilities
Sales & Business Development:

• Develop and execute sales strategies to achieve revenue, volume, and profitability targets.
• Drive market penetration and expand the company's cashew product presence across Southern Nigeria.
• Identify and secure new business opportunities, customers, distributors, wholesalers, retailers, and key accounts.
• Develop and implement territory plans to maximize sales performance and market coverage.
• Monitor sales performance and take proactive measures to achieve business objectives.

Customer & Channel Management:

• Build and maintain strong relationships with distributors, retailers, wholesalers, and strategic customers.
• Conduct regular customer visits and business reviews to strengthen partnerships and identify growth opportunities.
• Negotiate commercial agreements and ensure effective execution of sales and distribution plans.
• Manage customer expectations and ensure high levels of service and satisfaction.

Market Intelligence & Reporting:

• Monitor market trends, competitor activities, pricing, and consumer behavior.
• Identify opportunities for business growth and recommend appropriate strategies.
• Prepare accurate sales forecasts, reports, and market intelligence updates.
• Provide regular updates on market developments and key customer activities.
• Cross-Functional Collaboration
• Work closely with Marketing, Supply Chain, and Operations teams to ensure product availability and visibility.
• Support product launches, promotional campaigns, and trade marketing initiatives.
• Ensure effective execution of sales and merchandising activities across assigned territories.

Territory Management:

• Manage sales operations throughout Southern Nigeria.
• Travel extensively within assigned territories to support customers and business growth initiatives.
• Support sales activities in other regions as required by the business.

Key Performance Indicators (KPIs)

• The success of the Cashew Sales Manager will be measured by:
• Achievement of sales revenue, volume, and profitability targets.
• Market share growth across assigned territories.
• Expansion of distributor, wholesaler, retailer, and key account networks.
• Increased product visibility and market penetration.
• Customer retention and relationship management effectiveness.
• Successful execution of sales and distribution strategies.
• Accuracy and timeliness of sales forecasting and reporting.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Sales, Economics, or a related discipline.
• Minimum of 7–10 years of proven experience in cashew sales.
• Demonstrated track record of achieving and exceeding sales targets.
• Strong experience in developing and managing distributor and channel networks.
• Experience within the food, agricultural commodities, or consumer-packaged goods industry is an added advantage.
• Strong market knowledge and customer network within the cashew industry.

Required Skills & Competencies:

• Technical & Commercial Skills
• Strong knowledge of cashew products, industry trends, and market dynamics.
• Deep understanding of sales management, route-to-market strategies, and channel development.
• Excellent negotiation and commercial management skills.
• Strong business acumen with the ability to identify and capitalize on market opportunities.
• Proficiency in sales forecasting, reporting, and performance analysis.

Behavioral Competencies:

• Excellent communication and interpersonal skills.
• Strong relationship-building and stakeholder-management capabilities.
• Highly motivated, results-oriented, and self-driven.
• Entrepreneurial mindset with a proactive "go-getter" attitude.
• Strong organizational and planning skills.
• Ability to work independently and under pressure.
• Adaptable and capable of thriving in a fast-paced environment.
• Strong leadership and team collaboration skills.

Preferred Candidate Profile:

• Based in Lagos with responsibility for managing sales activities across Southern Nigeria.
• Willing and able to travel extensively.
• Flexible to support business expansion initiatives in other regions as required.
• Possesses an established network within the cashew industry and relevant distribution channels.

Application Closing Date
Not Specified.

How to Apply
Interested candidates should send their CV and cover letter to: View email address on hotnigerianjobs.com Subject Line: "Application for Cashew Sales Manager"

Note : Direct and proven experience in cashew sales is mandatory. Candidates without relevant cashew sales experience will not be considered.

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