Regional Sales Manager

Role Summary

• We are seeking an experienced Regional Sales Manager to grow our packaged staple-food portfolio across a large northern territory.
• This opportunity is intended for a serving Regional Sales Manager with direct field-sales responsibility in the FMCG industry.
• The successful candidate will accelerate volume growth, expand market share, strengthen route-to-market execution and lead a high-performing regional sales organization.

Job Focus

• Deliver regional volume, revenue, distribution and market-share targets.
• Establish and scale selected food categories across priority markets.
• Build and manage a commercially sustainable distributor and wholesale network.
• Expand product availability across traditional trade, wholesale and other relevant channels.
• Develop territory plans based on market potential and customer opportunities.
• Manage sales forecasts, distributor inventory and field execution.
• Lead trade promotions, merchandising and visibility programmes.
• Recruit, coach and manage the regional field-sales team.
• Maintain relationships with distributors, wholesalers and key market stakeholders.
• Provide actionable intelligence on competition, pricing and consumer trends.
• Travel extensively throughout the assigned territory.

Experience and Requirements

• Must currently hold a Regional Sales Manager or equivalent field-sales leadership position within an established company operating in the grain-based food category.
• Must have direct responsibility for sales delivery across multiple states or a comparably large territory.
• Significant experience in packaged foods, semo, wheat meal, flour, grain-based foods or a closely related category.
• An active distributor, wholesaler and customer network across Northern and Central Nigeria, preferably within semo or adjacent staple-food categories.
• Demonstrated success in delivering regional volume, revenue, distribution and market-share targets.
• Proven experience appointing and managing distributors across multiple locations.
• Experience leading managers, sales representatives and other field personnel.
• Strong working knowledge of forecasting, distributor inventory and sales-performance management.
• Bachelor’s Degree in Business Administration, Marketing or related discipline.
• Willingness and ability to travel extensively across the Northern Part of Nigeria.

Skills and Competencies:

• Strong field-sales leadership and commercial judgment.
• Deep knowledge of Northern and Central Nigeria’s markets and trade structures.
• Expertise in distributor appointment, development and performance management.
• Strong route-to-market and territory-development capabilities.
• Proficiency in Microsoft Excel.

Salary and Benefits

• Open to Negotiation.
• GLI.
• HMO.
• Leave Allowance.
• 13th Month.
• Gratuity.

Application Closing Date
15th August, 2026.

How to Apply
Interested and qualified candidates should send their Applications to: using “RSM – Northern Region” as the subject of the email.

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