Senior Sales Manager - Spare Parts (TVS 2W & 3W) - Kaduna & Yola

HIRING – Senior Sales Manager – Spare Parts (TVS 2W & 3W)

Location: North (Kaduna & Yola)

Our client is a global machinery distribution company focused on the distribution of high-quality products like power generators, automotive parts, lubricants, power tools etc. across various industries ranging from Automobile, Construction, Agriculture, Transportation, etc.

The company is seeking to hire a Senior Sales Manager – Spare Parts who will be responsible for the complete sales charter and operational delivery of the spare parts business through the dealer and distributor network. This role requires a balance of high-level channel management and operational oversight to ensure the company's spare parts vertical achieves full primary and secondary sales targets, channel profitability, and healthy inventory management.

The ideal candidate must be a commercially driven professional who blends deep knowledge of dealer network expansion with a proven track record of hitting top line and bottom-line targets. They must be a strategic leader capable of managing commercial policy and developing the field sales team to ensure the company's business strategy converts into measurable market performance.

Key Responsibilities:

• Own and deliver the annual spare parts sales targets (primary and secondary) for the assigned region/territory through the dealer and distributor network.
  
• Develop and execute the spare parts sales and go-to-market strategy, including potential mapping, business planning, and target setting for channel partners.
  
• Drive secondary sales growth by improving market penetration, width and depth of network coverage, and product range availability across towns and untapped territories.
  
• Evaluate, appoint, and develop dealers, distributors, and stockists based on vehicle population, demand potential, and white-space analysis.
  
• Formulate and implement the spare parts commercial policy, distributor margins, credit norms, and incentive schemes in line with organizational profit objectives.
  
• Hold direct accountability for the P&L of the spare parts vertical, ensuring the targeted gross profit is achieved while managing pricing, discounting, and scheme spends.
  
• Track and review dealer/distributor performance against principal objectives, aligning channel partners with business directives and OEM guidelines.
  
• Plan and oversee promotional and demand-generation activities (mechanic meets, retailer meets, road shows, campaigns) to enhance genuine parts visibility and preference.
  
• Lead, coach, and review the field sales team (Sales Managers / ASMs), setting individual targets and driving a structured review mechanism for sales force productivity.
  
• Oversee warehouse and supply-chain coordination to ensure timely parts availability from inbound to channel end-users.
  
• Generate business intelligence through DMS/CRM data and custom reporting to guide decisions on inventory, customer clusters, and growth opportunities.
  

Requirements

• Graduate in any discipline; MBA in Marketing/Sales preferred.
  
• 10–15 years of experience in spare parts / auto components / aftermarket sales, with at least 4–5 years in a senior or team-leadership capacity.
  
• Proven track record of managing sales through dealer and distributor networks with full target and P&L ownership.
  
• Strong experience in channel appointment, commercial policy design, and secondary sales development.
  
• Sound understanding of inventory management, demand planning, and aftermarket dynamics (2W/3W/4W/CV as relevant).
  
• Proficiency in SAP / CRM (Siebel or similar), DMS, MS Office, and analytical tools.
  
• Strong leadership, negotiation, and analytical skills with willingness to travel extensively.
  

Targets and KPIs:

• Primary and secondary sales value and volume achievement (%).
  
• Gross profit / contribution margin of the spare parts vertical.
  
• Market share growth and network coverage (width & depth).
  
• New dealer/distributor appointments and active retailer count.
  
• Inventory health – fill rate, non-moving stock liquidation, and aging.
  
• Collection / credit control and overdue management.
  
• Team productivity and individual target achievement of direct reports.
  

Benefits

1,000,000 Monthly Net + Commission + Other Benefits