Business Development Lead

Company: Hilary Says Location: Lekki, Lagos, Nigeria Employment type: Full-time Work arrangement: Primarily on-site, with flexibility for partner meetings Reports to: Founder/CEO Works closely with: Growth Marketing, Retail Operations, E-commerce, Client Experience, Finance and Inventory Role summary Hilary Says is seeking a commercially minded Business Development Lead to turn the brand’s authority, audience trust and science-backed skincare expertise into structured and repeatable revenue growth. The role will lead business development across retail, e-commerce, consultations, corporate sales, partnerships, distribution and brand activations. The successful candidate will own the commercial pipeline from lead generation and qualification through proposal, conversion and account growth. This role requires someone who can build strong relationships while maintaining disciplined follow-up, accurate reporting and effective coordination across teams. The goal is to develop a visible, measurable commercial function that is not dependent on the Founder’s direct involvement in every opportunity. Key responsibilities Develop and execute the business development strategy across B2C, B2B, retail, e-commerce, services and partnerships. Identify and prioritise revenue opportunities such as corporate gifting, skincare bundles, workplace wellness, brand collaborations, distribution partnerships and education-led events. Own the CRM and ensure leads from the store, website, WhatsApp, consultations, campaigns, events and referrals are properly captured, qualified and followed through. Maintain clear pipeline stages, next actions, deal values and revenue forecasts. Work with Growth Marketing, Retail and Operations to improve online and in-store conversion, average order value, consultation bookings, cross-selling, repeat purchases and customer-data capture. Identify gaps across the customer journey and recommend practical commercial improvements. Work alongside Head of Marketing to build and manage relationships with skincare brands, clinics, wellness providers, corporate organizations, hotels, spas, retailers, distributors and relevant media or education platforms. Develop proposals, support negotiations and ensure each partnership has clear commercial objectives, terms, ownership and success measures. Develop structured follow-up and retention pathways for consultation clients, repeat buyers, high-value customers and corporate accounts. Support replenishment, reactivation, referrals, personalised recommendations and account-expansion opportunities. Coordinate commercial opportunities across Marketing, Retail, Operations, Client Experience, Finance and Inventory. Produce weekly and monthly reports covering pipeline value, conversions, revenue, active partnerships, risks and decisions required from management. Key performance indicators Success will be measured by:

• Revenue generated or influenced
• Qualified pipeline value and forecast accuracy
• Lead response and conversion rates
• B2B and partnership revenue
• E-commerce and in-store conversion
• Average order value and repeat purchase
• Corporate account and partner growth
• CRM accuracy and reporting discipline

Qualifications and experience

• Five to eight years of experience in business development, partnerships, sales, commercial growth or account management
• Demonstrated experience managing a pipeline and converting opportunities into revenue
• Experience across both B2B and B2C environments
• Strong commercial judgement, including pricing, margins and return on investment
• Experience with CRM systems, dashboards and commercial reporting
• Strong proposal writing, presentation, negotiation and relationship-management skills
• Experience in beauty, skincare, wellness, premium retail, luxury, e-commerce, hospitality or healthcare is preferred

Ideal candidate The ideal candidate is commercially ambitious, structured and highly accountable. They can build relationships without losing sight of revenue, maintain disciplined follow-through and coordinate effectively across multiple teams. They should also understand that not every visible opportunity is commercially or strategically right for a premium brand. What success looks like Within the first year, Hilary Says should have:

• One visible pipeline covering retail, e-commerce, consultations, partnerships and B2B opportunities
• Stronger lead follow-up and improved conversion
• A growing portfolio of corporate, institutional and brand relationships
• More structured retention of high-value customers
• Accurate commercial reporting and revenue forecasting
• Reduced dependence on the Founder for routine business development follow-up
• A clear foundation for building a larger BD team as the business grows.