Channel Development Manager

Job title : Channel Development Manager

Job Summary

• The Channel Development Manager will be responsible for developing, expanding, and managing the company’s dealer, distributor, and service partner network for 2-wheelers and 3-wheelers, including vehicle sales, after-sales service, and spare parts distribution.
• The role focuses on improving market coverage, driving channel performance, and ensuring consistent brand standards across all partner outlets.

Key Roles / Responsibilities
Channel Development & Expansion:

• Identify, recruit, and onboard new dealers, distributors, service centers, and spare parts outlets across assigned territories
• Develop channel strategies to grow 2W and 3W vehicle sales, service uptake, and spare parts availability
• Conduct market mapping to identify coverage gaps and expansion opportunities

Dealer & Partner Management:

• Manage relationships with dealers, sub-dealers, service partners, and spare parts distributors
• Set sales and distribution targets for vehicles, service, and spare parts
• Monitor dealer performance and implement corrective actions where necessary
• Ensure compliance with dealership agreements, pricing, and operational standards

Sales & After-Sales Support:

• Support dealers in achieving sales targets for 2W and 3W products
• Drive service revenue through authorized workshops and service partners
• Ensure adequate spare parts stocking, availability, and proper inventory rotation
• Coordinate promotions, campaigns, and dealer incentive programs

Training & Brand Standards:

• Train dealers and service partners on product features, service standards, and spare parts usage
• Ensure consistent brand representation across showrooms, workshops, and spare parts outlets
• Support rollout of new models, parts, and service initiatives

Performance Monitoring & Reporting:

• Track sales performance, service volumes, and spare parts movement across channels
• Prepare regular reports on channel performance, stock levels, and market feedback
• Provide insights on competitor activities, pricing, and market trends

Collaboration:

• Work closely with Sales, After-Sales, Marketing, Logistics, and Finance teams
• Support credit management, collections, and dealer account reconciliation where required

KPIs / Success Metrics

• Growth in dealer and service partner network
• Achievement of vehicle sales targets (2W & 3W)
• Increase in service revenue and spare parts turnover
• Dealer performance consistency and compliance
• Market coverage and customer accessibility

Qualifications & Experience

• Bachelor’s Degree in Business Administration, Marketing, Engineering, or related field
• 5–8 years experience in channel sales or dealer management within the automobile industry
• Strong experience with 2-wheelers and/or 3-wheelers, including service and spare parts operations
• Proven track record in dealer network expansion and performance management

Key Skills & Competencies:

• Strong dealer and relationship management skills
• Solid understanding of automotive sales, after-sales service, and spare parts distribution
• Negotiation, communication, and leadership skills
• Data-driven decision making and reporting
• Willingness to travel extensively within assigned regions