Chief Marketing Officer

Job Summary

The Chief Marketing Officer will lead the Bank’s marketing and business development strategy, strengthen its brand and market presence, and drive sustainable growth in customer acquisition, deposits, SME lending and revenue. The successful candidate will lead the marketing team and work closely with executive management and other departments to deliver the Bank’s business objectives.

Requirements & Responsibilities:

• Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Communications or a related field. A relevant postgraduate degree or professional certification is an advantage.
• Minimum of 8 years’ Banking experience including at least 3 years in a senior leadership role.
• Relevant experience in financial services, with a strong understanding of SME and retail banking products.
• Develop and execute marketing and business development strategies aligned with the Bank’s objectives.
• Lead customer acquisition, retention, market expansion and brand positioning across relevant channels.
• Drive deposit mobilisation, quality loan growth, account generation and revenue performance in line with approved targets.
• Identify new markets, customer segments, partnerships and business opportunities through market research and competitor analysis.
• Oversee the promotion of the Bank’s products and services through digital, traditional and community-based channels.
• Work with relevant teams to ensure that marketing materials, campaigns and customer communications are accurate and consistent with applicable requirements.
• Establish performance measures for campaigns and business development activities; review results and recommend improvements.
• Manage the marketing budget and oversee marketing staff, agencies and vendors.
• Build strong relationships with customers, business partners and other stakeholders while promoting excellent customer service.
• Provide regular reports to executive management on marketing performance, growth opportunities and key market developments.

Key Competencies:

• Strategic leadership and team management
• Strong business development, negotiation and relationship-management skills
• Excellent written, verbal and presentation skills
• Commercial awareness and analytical decision-making
• Ability to set targets, monitor performance and deliver measurable results
• High standards of integrity, professionalism and customer focus