Marketing Officer

Job title : Marketing Officer

We are currently looking to engage a highly competent and result-oriented Marketing Officer with strong personal & professional integrity to join our dynamic team in the Marketing Department. 

Responsibilities

• Execute marketing campaigns across digital and traditional channels.
• Conduct market and competitor research.
• Monitor campaign performance and marketing KPIs.
• Support lead generation and conversion initiatives.
• Manage and update marketing databases.
• Develop marketing content and campaign briefs.
• Coordinate digital campaigns across social media, email and other channels.
• Track leads through the marketing funnel.
• Support events, exhibitions, webinars and recruitment activities.
• Analyse customer/student demographics and market trends.
• Prepare campaign performance reports.
• Work with creative and communications teams on campaign materials.
• Support programme launches and promotional activities.

Educational and Professional Qualification(s) required for this position

• Bachelor's degree in Marketing, Business Administration, Communications, Economics or related discipline.
• 2–4 years' experience in marketing, digital marketing, sales or market research.
• Strong analytical and communication skills.
• Knowledge of digital marketing platforms and social media.
• Experience with CRM and marketing analytics tools is desirable.
• Strong Excel/reporting skills.