Digital Communications Manager

Job Summary

The Digital Communications Manager is responsible for developing and executing the school's digital communication strategy to enhance brand visibility, engage parents, students, alumni, and the wider community, and promote the school's programmes, achievements, and values. The successful candidate will oversee social media management, digital marketing campaigns, website content, photography, videography coordination, public relations support, and online reputation management.

Key Responsibilities

Digital Communications Strategy

• Develop and implement a comprehensive digital communications strategy aligned with the school's vision and objectives.
• Create annual and monthly communication plans to support admissions, events, academic programmes, and community engagement.
• Ensure consistent messaging and branding across all digital platforms.

Social Media Management

• Manage the school's official social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
• Develop engaging content calendars and publishing schedules.
• Create compelling captions, graphics, reels, videos, and stories that reflect the school's culture and achievements.
• Monitor audience engagement and respond professionally to enquiries and comments.
• Grow the school's online community through strategic engagement initiatives.

Content Creation & Storytelling

• Produce high-quality written, visual, and multimedia content showcasing student achievements, academic excellence, extracurricular activities, staff highlights, and community initiatives.
• Write articles, newsletters, press releases, blogs, speeches, and feature stories.
• Coordinate photography and videography during school events.
• Maintain a library of high-quality digital assets for future communications.

Website Management

• Manage and regularly update the school's website with relevant and accurate information.
• Publish news, announcements, event updates, admission information, and other digital content.
• Collaborate with the IT team to ensure website functionality, accessibility, and security.
• Implement SEO best practices to improve website visibility and search engine rankings.

Digital Marketing

• Plan and execute digital marketing campaigns to promote admissions, school programmes, events, and achievements.
• Manage paid advertising campaigns across social media and search platforms where applicable.
• Monitor campaign performance and optimise based on analytics and audience insights.

Brand Management

• Ensure consistent application of the school's brand identity across all digital and printed communication materials.
• Develop brand guidelines for digital communications.
• Safeguard and enhance the school's online reputation.

Public Relations & Media Relations

• Support the planning and execution of media engagements and public relations activities.
• Draft media statements, press releases, and official announcements.
• Build and maintain positive relationships with media organisations and communication partners.
• Coordinate communication during emergencies or crisis situations in collaboration with school leadership.

Event Communications

• Develop promotional campaigns for school events.
• Coordinate live social media coverage of major activities and ceremonies.
• Produce post-event reports and multimedia highlights.

Analytics & Reporting

• Monitor website traffic, social media engagement, audience growth, and campaign performance using relevant analytics tools.
• Prepare monthly reports highlighting key metrics, trends, and recommendations.
• Use data to improve communication strategies and audience engagement.

Stakeholder Engagement

• Promote positive engagement with parents, students, staff, alumni, prospective families, and the wider community.
• Support internal communications by creating engaging content for staff and students.
• Respond appropriately to online enquiries and feedback while maintaining professionalism.

Compliance & Governance

• Ensure all communications comply with child safeguarding, privacy, copyright, and data protection requirements.
• Obtain appropriate consent before publishing photographs or videos of students.
• Maintain confidentiality and uphold the school's ethical standards

Qualifications

Education

• Bachelor's Degree in Mass Communication, Communications, Public Relations, Journalism, Marketing, Digital Media, English, or a related discipline.
• A Master's Degree is an added advantage.

Professional Certifications (Preferred)

• Google Digital Marketing & E-commerce Certification
• Google Analytics Certification
• Meta Certified Digital Marketing Associate
• HubSpot Content Marketing Certification
• HubSpot Social Media Certification
• Hootsuite Social Marketing Certification
• Relevant certifications in graphic design, digital communications, or content creation are an advantage.

Experience

• Minimum of 3 years' experience in digital communications, social media management, public relations, or digital marketing.
• Experience working in an educational institution is highly desirable.
• Demonstrated success in managing multiple social media platforms and developing high-performing digital campaigns.

Technical Competencies

• Social media strategy and management
• Digital marketing
• Content writing and copywriting
• Photography and videography coordination
• Basic graphic design (Canva, Adobe Creative Suite, or equivalent)
• Video editing
• Website content management systems (e.g., WordPress)
• Search Engine Optimization (SEO)
• Google Analytics
• Email marketing platforms
• Brand management
• Public relations and media communications

Core Competencies

• Exceptional written and verbal communication skills
• Creativity and storytelling ability
• Strong organizational and project management skills
• Attention to detail and accuracy
• Strategic thinking
• Excellent interpersonal and relationship-building skills
• Customer service orientation
• Ability to manage multiple projects simultaneously
• Analytical and data-driven decision-making
• Professionalism and discretion

N.B. This is a full-time and on-site job… Not a remote or hybrid job.

Only shortlisted candidates will be contacted.

Stella Maris Schools is an equal opportunity employer and is committed to safeguarding and promoting the welfare of children. Successful candidates will be required to undergo appropriate background and reference checks before employment.