Sportsbook Specialist

Job title : Sportsbook Specialist

Role Overview

• The Sportsbook Specialist plays a key role in the execution and delivery, data-driven sportsbook campaigns that drive customer retention and commercial performance. 
• Working closely with Trading, CRM, Product, Marketing and Commercial teams, the role is responsible for the day-to-day execution of promotional activity across key sporting events and customer segments. 
• This position is suited to an experienced sportsbook professional who has a strong understanding of player behaviour, promotional mechanics and sportsbook operations. 
• The successful candidate will use customer insights and campaign performance analysis to optimise promotional strategies while ensuring seamless execution across multiple channels.

Requirements

• 2+ years' experience within Sportsbook, iGaming or Online Gaming in a commercial, CRM, promotions or sportsbook operations role.
• Strong understanding of sportsbook products, betting markets and customer betting behaviour.
• Experience coordinating and executing promotional campaigns across multiple channels.
• Analytical mindset with experience interpreting campaign performance and commercial metrics.
• Comfortable working with data to generate insights and support decision-making.
• Excellent organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and communication skills, with experience working across Trading, CRM, Product and Marketing teams.
• High attention to detail and commitment to operational excellence.
• Proficiency in Microsoft Excel and reporting tools.

Desirable:

• Experience with CRM platforms and marketing automation tools.
• Knowledge of customer segmentation and personalisation strategies.
• Experience using BI tools such as Power BI, Tableau or Looker.
• Understanding of A/B testing and campaign optimisation techniques.
• Familiarity with responsible gambling principles and regulatory requirements within the betting industry.
• Passion for sport and a strong awareness of major sporting events and betting trends.