Online Brand Manager
Full-time
Alfred & Victoria Associates
Job title : Online Brand Manager
Job Location : Lagos Deadline : November 30, 2026 Quick Recommended Links Reports to: TEM (Head, Training and Emerging Markets)
Direct Reports: Online Team (Digital marketers, Graphics designers, Videographers, etc.)
Purpose of the Role
- The Online Brand Manager leads Company’s online marketing and digital commerce initiatives, integrating digital engagement with sales growth.
- This role combines creativity and commercial insight to manage brand presence, content, and customer engagement across digital platforms.
Key Responsibilities
- Develop and execute digital marketing strategies across all online channels.
- Manage company’s social media presence, ensuring consistent content and engagement.
- Drive e-commerce and digital sales initiatives in collaboration with Sales Operations.
- Oversee online campaigns and digital advertising budgets.
- Supervise creative design, content creation, and brand presentation through the Graphic Artist.
- Measure digital performance metrics and report ROI.
Key Performance Indicators (KPIs)
- Growth in digital sales and engagement metrics
- ROI of digital campaigns
- Brand consistency and visibility online
- Quality and timeliness of digital content delivery
Key Competencies:
- Digital marketing
- Content strategy
- Brand management
- Data analytics
- Creativity
- Communication.
Vacancy posted 7 days ago
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