Outlet Supervisor

Job title : Outlet Supervisor

Job Description
Marketing Strategy & Planning:

• Develop and implement FMCG marketing strategies aligned with company sales and growth objectives.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities.
• Manage annual and quarterly marketing plans, calendars, and budgets.

Brand & Product Management:

• Manage brand positioning, product visibility, and shelf presence.
• Support new product development, launches, relaunches, and packaging updates.
• Ensure consistent brand messaging across all platforms and regions.

Trade Marketing & Distribution Support:

• Design trade promotions to support distributors, wholesalers, and retailers.
• Work closely with sales teams to improve product availability, merchandising, and visibility.
• Develop POS materials (banners, shelf talkers, flyers, standees, in-store branding).

Consumer & Promotional Marketing

• Plan and execute consumer promotions, discounts, sampling, activations, and roadshows.
• Coordinate below-the-line (BTL) activities to drive volume sales.
• Monitor promotion effectiveness and recommend improvements.

Digital & Media Management:

• Oversee digital marketing including social media campaigns, online ads, and content creation.
• Coordinate media planning, buying, and public relations activities.
• Track campaign performance using KPIs and market data.

Team & Vendor Management:

• Supervise marketing executives, field marketers, and brand promoters.
• Manage relationships with advertising agencies, printers, media houses, and vendors.
• Ensure timely delivery and quality of marketing materials.

Reporting & Performance Analysis:

• Prepare regular marketing and market performance reports.
• Measure ROI on marketing spend and trade promotions.
• Use data insights to optimize future marketing activities.

Requirements

• Interested candidates should possess a relevant qualification with experience.