Sales Manager

About the Role

• We are seeking a commercially driven and results-oriented Sales Manager to lead our sales function and drive revenue growth for our plastic manufacturing business.
• The successful candidate will be responsible for developing sales strategies, expanding the Company's customer base, managing key accounts, and achieving agreed revenue and sales targets.

Key Responsibilities

• Develop and implement effective sales strategies to achieve revenue and volume targets.
• Identify and develop new business opportunities and expand the Company's customer base.
• Build and maintain strong relationships with existing and prospective customers.
• Develop and manage key accounts across relevant markets and customer segments.
• Monitor market trends, customer needs, competitor activities, and pricing trends within the plastic industry.
• Prepare sales forecasts, budgets, and performance reports.
• Monitor sales performance against agreed targets and implement corrective actions where necessary.
• Work closely with Production and Operations Teams to align production capacity with customer demand.
• Collaborate with Procurement and Finance to ensure effective order fulfillment, pricing, and payment management.
• Negotiate commercial terms, pricing, contracts, and agreements with customers within approved limits.
• Identify opportunities to improve customer retention, repeat business, and overall customer value.
• Monitor customer complaints and ensure timely resolution in collaboration with relevant departments.
• Ensure accurate and timely updating of sales records, customer information, orders, and pipeline activities.
• Lead, coach, and monitor the performance of the sales team.
• Develop and maintain a healthy sales pipeline and provide regular updates to Management.
• Attend industry events, exhibitions, and customer meetings to strengthen the Company's market presence.
• Provide Management with market intelligence and recommendations on new products, pricing, and market opportunities.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Economics, or a related field.
• 5 - 8 years of sales experience, preferably within manufacturing, FMCG, plastics, packaging, or a related industry.
• Proven track record of achieving and exceeding sales targets.
• Strong understanding of B2B sales and customer relationship management.
• Experience managing key accounts and negotiating commercial agreements.
• Strong knowledge of market development, pricing, sales forecasting, and pipeline management.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Strong commercial awareness and ability to translate market opportunities into revenue.
• Experience selling plastic products, packaging materials, household plastics, industrial plastics, or related products will be an advantage.
• Ability to lead and motivate a sales team.

Key Competencies:

• Sales & Business Development
• Key Account Management
• Market Development
• Negotiation
• Revenue & Target Management
• Customer Relationship Management
• Sales Forecasting
• Commercial Acumen
• Team Leadership
• Market Intelligence.

Application Closing Date
20th October, 2026.

How to Apply
Interested and qualified candidates should send their updated CV saved in their full name to: [email protected] using the Job Title and the Location as the subject of the email (e.g Sales Manager - Kano).

Note: Only properly submitted applications and qualified candidates will be considered.

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