Brand & Content Manager (Real Estate)

Job title : Brand & Content Manager (Real Estate)

The Role

• The Brand & Content Manager owns two things simultaneously: how the organization is positioned in the market strategically, and how that positioning shows up every single day across all public-facing channels.
• This starts as one combined role requiring both strategic thinking and hands-on daily execution.
• The Brand dimension means working within and evolving the organizations's established brand guidelines
• protecting the standard, proposing upgrades where relevant, and ensuring nothing goes out that does not meet that standard. The Content dimension means you produce and post. You shoot or direct the shoot. You write the copy. You make it happen.
• As the company and portfolio grow, this role will evolve into a Brand Director position with a dedicated content team. The right candidate understands they are building both functions now and could lead one of them as the company scales.

Key Responsibilities

Brand Strategy & Identity

• Work within the organization's established brand guidelines implementing consistently across all channels and proposing considered updates or upgrades where relevant
• Own all public-facing communication every piece of content, collateral, and
• correspondence must meet the organization's standard without exception
• Brief and approve all external creative work photography commissions, video
• production, graphic design, and print collateral
• Ensure complete brand consistency across all social media accounts, the website, printed sales materials, and event materials
• Advise the Managing Director on brand decisions, partnership opportunities, and public positioning

Content Creation & Social Media

• Manage and grow the organization's social media accounts content strategy, production, posting cadence, community management, and performance tracking
• Produce The organization's List a weekly editorial series profiling the finest designed spaces in Lagos, establishing the organization's as the taste authority
• Shoot and edit content in-house where possible external shoots commissioned, directed, and quality-controlled by you
• Write all captions, brand copy, and editorial content in the organization's voice intelligent, restrained, and never generic

PR & Events

• Lead and launch all organizational competitions and brand activations managing full logistics, judging coordination, press outreach, and winner announcements
• Produce and manage intimate private events for HNW prospects, architects, and press
• Build and manage press relationships with Lagos lifestyle and property media
• Identify and pitch all PR opportunities and feature stories proactively

Sales Collateral & Marketing Support

• Produce all project sales collateral to the organization's visual standard brochures, presentations, floor plan documents, and digital assets
• Support the Head of Sales with campaign launches, buyer events, and buyer-facing communications

What We Are Looking For

Non-Negotiable

• Has worked in a brand, marketing, or content role at a luxury, premium real estate, or high-end lifestyle brand in Nigeria
• Can demonstrate measurable social media growth and content performance on a brand account they have managed we will ask to see it
• Has personally produced content can shoot, edit, and post without depending on an external team for every asset
• Has an instinctive eye for design and understands what premium looks and feels like demonstrable through a portfolio
• Strong writer brand copy must be intelligent, original, and restrained. Submit examples with your application

Technical Skills

• Proficiency in social media platforms content creation, scheduling, analytics, and community management
• Photography and video editing capability Adobe Lightroom, Premiere Pro, CapCut, or equivalent
• Working knowledge of graphic design tools Canva, Adobe InDesign, or equivalent
• Ability to brief, manage, and quality-control external photographers, videographers, and designers