HIFU Brand Manager

In partnership with our client, a leading women's health and fertility centre in Lagos, we are seeking a HIFU Brand Manager to own the growth, visibility, and profitability of the HIFU service line. From building referral networks and driving patient conversions to leading community outreach and managing a field marketing team, this role sits at the intersection of healthcare, brand strategy, and business development. If you are commercially minded, passionate about women's health, and ready to build something that genuinely changes lives, we want to meet you.

Who are we looking for?

• You are a strategic brand and business development professional with experience in healthcare, pharmaceuticals, or a related field, and you understand how to market services that require education and trust-building.
• You are a confident public speaker and relationship builder, equally comfortable presenting to a room of medical professionals as you are engaging community audiences at a church or women's organisation.
• You are data-driven and commercially focused, tracking conversion rates, referral numbers, and revenue performance with the same energy you bring to creative campaigns.
• You are a natural networker who knows how to build and maintain referral partnerships with hospitals, gynaecologists, HMOs, and fertility specialists.
• You are a team leader who can recruit, train, and supervise field marketing officers while holding them accountable to clear performance standards.
• You are organised and execution-focused, able to manage multiple campaigns, outreach activities, and reporting requirements simultaneously without losing momentum.

Your Responsibilities…

Brand Strategy and Growth

• You will develop and execute strategic marketing plans to drive awareness and uptake of HIFU services across Lagos and beyond.
• You will identify and analyse market trends, patient demographics, and competitive positioning to keep the brand ahead of the curve.
• You will develop and manage referral programs with partner hospitals, gynaecologists, and fertility specialists, onboarding at least 5 new referring doctors or clinics per quarter.
• You will organise and deliver at least one presentation monthly to a religious or community organisation and one presentation to a relevant professional body or association with a minimum of 20 attendees.
• You will execute a minimum of 2 presentations outside Lagos per quarter, expanding the brand's reach across other regions.
• You will work toward getting the centre enrolled with at least one new HMO per quarter and establish or renew partnerships with at least 2 HMOs per quarter.
• You will gather a minimum of 2 client testimonials monthly to support brand credibility and patient confidence.
• You will assist in hiring, training, and supervising field marketing officers to ensure consistent and effective on-the-ground execution.
• You will focus on increasing the conversion rate from registration to treatment, working closely with clinical and administrative teams to remove barriers in the patient journey.

Marketing and Communication

• You will create patient-focused communication campaigns that clearly highlight the benefits of HIFU as a non-invasive fibroid treatment option.
• You will manage social media, digital content, and promotional materials, working with the agency team to ensure consistent and compelling brand messaging.
• You will coordinate brand presence at health fairs, conferences, and community medical outreaches.

Operations and Service Delivery

• You will monitor patient experience and feedback to continuously improve service delivery and overall satisfaction.
• You will track leads, consultations, and conversion metrics through CRM systems, ensuring data is accurate and up to date at all times.
• You will ensure operational readiness for all HIFU sessions, including equipment, staff scheduling, and materials.

Business Performance and Reporting

• You will analyse financial performance and patient conversion reports, preparing weekly and monthly dashboards covering enquiries, consultations, and treatments.
• You will recommend strategies for improving efficiency and profitability based on data and on-the-ground insights.

What Success looks like…

• A 30% growth in online and offline brand visibility within 6 months, measured through social media metrics, event participation, and referral network growth.
• A conversion rate of at least 40% from leads to actual HIFU procedures, tracked monthly through CRM reports.
• A 20% increase in monthly revenue driven by improved patient conversion, referral engagement, and HMO partnerships.
• At least 5 new referring doctors or clinics onboarded per quarter, with a growing and active referral network across Lagos and beyond.
• A patient satisfaction score of at least 70% positive feedback from post-service surveys, maintained consistently month on month.
• 100% compliance with dashboard and weekly report submissions, with accurate and timely data provided to management at all times.

To be considered for this role you should have…

• A Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
• Proven experience in brand management, business development, or healthcare marketing, preferably within a clinical or pharmaceutical environment.
• Strong public speaking and presentation skills with demonstrated experience engaging professional and community audiences.
• Experience managing referral networks, HMO partnerships, or medical outreach programmes is a strong advantage.
• Proficie ncy in CRM tools, social media management, and Microsoft Office Suite.
• Strong analytical skills with the ability to interpret performance data and translate it into actionable strategies.
• Experience managing or supervising a field marketing team is desirable.

Challenges you may face in this role…

• Building awareness and trust around a relatively new medical procedure in a market where patient education is still a significant part of the sales process.
• Managing a field marketing team alongside your own strategic and operational responsibilities without losing quality or oversight on either front.
• Hitting ambitious conversion and revenue targets while maintaining the patience and sensitivity required when working with patients making important health decisions.
• Expanding the referral network and securing HMO partnerships in a competitive healthcare landscape where relationships take time to build and maintain.
• Balancing Lagos-based operations with regular outreach activities in other states while maintaining consistency across all brand touchpoints.

The Goodies…

• The opportunity to lead and grow a pioneering non-invasive women's health service line that is genuinely changing lives across Nigeria.
• A role with real commercial ownership and visibility, where your contribution directly shapes revenue performance and brand growth.
• Exposure to healthcare innovation, community engagement, and strategic partnerships at the intersection of medicine and marketing.
• A collaborative and performance-driven environment with opportunities for professional development and career growth.
• Competitive salary and benefits package.