Growth & Market Expansion

Job title : Growth & Market Expansion

Job Summary

• The Growth & Market Expansion Officer is responsible for driving Meristem’s expansion strategy across all geopolitical regions, accelerating revenue growth, identifying new business and market opportunities, strengthening competitive positioning, and deepening client acquisition across key segments. The role integrates business development, partnerships, analytics, product-market insights, and regional marketing to deliver sustainable growth for all Meristem business entities.

Job Details

• Lead the development and execution of the group-wide market expansion roadmap.
• Identify new markets, sectors, and revenue pools across Nigeria’s four major regions.
• Drive new market entries including establishment of regional hubs (South-South, South-East, South-West & North).
• Provide regional customer and market insights to inform product development and service innovation.
• Generate, qualify, and manage value-accretive business pipelines across regions.
• Drive organic and inorganic growth through new products, partnerships, channels, and business models.
• Deliver incremental revenue growth, regional AUM expansion, and new customer acquisition.
• Lead regional cross-selling and upselling initiatives across all Meristem subsidiaries.
• Work with Brands & Marketing to deliver localized marketing and brand visibility plans.
• Drive thought leadership, market education initiatives, and region-specific events.
• Lead sourcing, negotiation, and management of high-value partnerships across institutions, corporates, fintechs, cooperatives, public sector entities, and ecosystem enablers.
• Drive synergy realization, embedded finance initiatives, and revenue-sharing opportunities.
• Lead customer segmentation, profiling, and behavioural insights development.

Requirements

Qualification

• Bachelor’s Degree or its equivalent.

Skills/Knowledge
Attributes
Leadership

• Ability to influence others to do what is to be done.
• Must possess good listening skills.
• Must be fair, goal-oriented, responsible and skilled.
• Must be a good director of affairs both human and material.
• Must be able to evaluate others.
• Must be charismatic

Proactive decision-maker

• Ability to look beyond the obvious/routine.
• Ability to see what others cannot see.
• Ability to seek a richer set of alternatives.
• Ability to question assumptions.
• Ability to proactively measure performance.

Self-starter

• Must be an energetic person with unusual initiative.
• Must be resilient

Sound ethics and integrity.

• Must be discernibly honest and of consistent upright character.
• Must be ethical i.e. must follow the ideals and responsibilities of the banking industry as set out in the code of ethics guiding operations and operators in the industry.

Experience

• Minimum of 5 years experience in a similar role in the financial services industry.