Event Marketing Manager
The Moment of Truth Talent Series
About the Role
- We are seeking a high-energy, results-oriented Marketing & Events Manager to drive audience growth, brand visibility, and candidate conversion for our training programs.
- In this role, you will lead our end-to-end event strategy, from organising high-impact preview sessions and founder masterclasses to running integrated online/offline marketing campaigns that attract and enroll ambitious entrepreneurs and business leaders.
Key Responsbilities
Event Strategy & Production (Offline & Online):
- Plan, budget, and execute high-impact preview sessions, founder masterclasses, workshops, and networking mixers designed to showcase training outcomes.
- Oversee end-to-end event production: venue sourcing, audio-visual setup, vendor management, branding assets, and guest flow.
- Host and moderate virtual webinars, info sessions, and live streams for hybrid audience engagement.
Integrated Marketing Campaigns & Audience Growth:
- Design and deploy integrated multi-channel marketing campaigns (email, social media ads, founder communities, and PR) to drive event registration and program awareness.
- Collaborate with the content team to produce high-converting landing pages, event flyers, promotional copy, and founder spotlight videos.
- Segment and target founder demographics across startup hubs, trade associations, and corporate networks in Nigeria.
Lead Nurturing & Conversion Optimization:
- Implement event lead-capture systems (QR forms, CRM tagging, check-in apps) to ensure zero lead loss.
- Manage post-event follow-up sequences, working alongside the admissions/sales team to convert event attendees into enrolled program participants.
- Track and report key event metrics: cost-per-lead (CPL), attendee turnout rates, lead-to-applicant conversion rates, and return on event spend (ROAS).
Qualification & Skills
- Experience: 3–5 years of proven experience in event marketing, campaign management, or growth marketing in Nigeria (tech hub, business accelerator, or corporate training background strongly preferred).
- Execution Capability: Strong track record of organizing both physical events (50–300+ attendees) and high-converting virtual masterclasses.
- Campaign & Tool Proficiency: Familiarity with digital marketing platforms (Meta Ads Manager, Mailchimp/Klaviyo, Zoom Webinars, and CRM systems like HubSpot or Zoho).
- Project Management & Negotiation: Exceptional event vendor management, budget control, and high-pressure operational problem-solving skills.
- Communication: Persuasive copy editing and strong public presentation/hosting confidence.
What We Offer
- Base Salary: N300,000 gross monthly
- Competitive base salary with performance-linked conversion bonuses
- Allowances: Monthly transport/fuel stipend for event venue visits, data/communication allowance
- Incentives: Quarterly performance bonuses tied to lead conversion targets, preview session attendance rates, and paid cohort enrollments.
- Event-day allowances and data stipends
- Flexible hybrid work schedule (around event execution calendars).
Application Closing Date
23rd September, 2026.
Method of Application
Interested and qualified candidates should send their CV and a cover letter to: using the job title as the subject of the email.
Note: Include the job title in your subject line to ensure your application is considered.
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Vacancy posted 15 hours ago
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