Product & Brand Development Manager

Job title : Product & Brand Development Manager

Responsibilties
Product lifecycle management:

• Lead the entire product lifecycle, from ideation through development, launch, and iteration.
• Own the product roadmap and translate business strategy into product strategy.
• Plan and execute successful product launches.

Strategy and market analysis:

• Define and execute the product vision and strategy, aligning with company goals and customer needs.
• Conduct market research, analyze competitor activities, and use consumer insights to identify growth opportunities.
• Assess the viability of new products and ensure they solve customer problems.

Collaboration and leadership:

• Lead cross-functional teams, including engineering, design, marketing, and sales, to ensure successful product outcomes.
• Collaborate with internal and external stakeholders, such as vendors, agencies, and other business units.
• Provide guidance, mentorship, and leadership to junior team members.

Performance and financial management:

• Manage product profitability and commercial success by developing business cases.
• Analyze sales performance, market trends, and key metrics to make data-driven adjustments.
• Develop and execute pricing and promotional strategies.
• Forecast product sales and provide cost analysis for new products.

Product development and execution:

• Oversee product development, manage technical development, and create prototypes.
• Manage in-life products, incorporating customer feedback and addressing issues.
• Ensure that product requirements are met throughout the development process.

Required

• Degree in Business Management, with at least 5 years’ experience in product development & brand management.
• It is expected that candidate will lead product life cycle from inception to launch.
• Will lead research on market trends and learning developments, assess the profitability and viability of the products, drives sales excellence, and brand management.