Content Strategist / Marketer (Remote)

About the Role

• We are looking for a Content Strategist/Marketer to lead the content and audience-growth engine across Eventhive's growing portfolio of events. This is a hands-on role for a strong writer, marketer and communicator who understands how content can move an audience from awareness to interest to registration.
• You will own content across Eventhive's website, email campaigns, newsletters and social channels, while also creating video content to promote events, speakers, industry conversations and Eventhive's brand.
• The ideal candidate is comfortable working across formats. You should be able to write a strong event landing page in the morning, build a newsletter in the afternoon and appear on camera to record a short promotional video when needed. This is a fully remote role, with on-site attendance required for relevant Lagos-based events.

Key Responsibilities
Content Strategy & Planning:

• Develop and execute content strategies for Eventhive's events and event brands.
• Build editorial and marketing calendars around upcoming events, industry trends, speakers, sponsors and key event themes.
• Develop content pillars and messaging frameworks for different events and target audiences.
• Identify opportunities to turn event themes, speakers and industry developments into content that attracts and engages prospective attendees.
• Develop campaigns that move audiences from awareness to event registration.

Website & Event Content:

• Write, edit and maintain website content for Eventhive and its individual event brands.
• Develop compelling event landing-page copy, event descriptions, speaker profiles, agenda copy and calls to action.
• Keep event websites updated with speakers, sponsors, agenda changes, registration information and other relevant content.
• Improve website copy and content structure to increase engagement and registrations.
• Work with designers, developers and other team members to ensure event websites are accurate, compelling and conversion-focused.

Email & Newsletter:

• Own Eventhive's email marketing and newsletter strategy.
• Develop and manage email campaigns promoting events, speakers, ticket sales, sponsorship opportunities and other relevant updates.
• Write compelling subject lines, email copy and calls to action.
• Develop newsletters that provide useful industry content while driving awareness and registrations for Eventhive events.
• Segment audiences where appropriate and tailor messaging to different audience groups.
• Monitor email performance, including open rates, click-through rates and conversions, and continuously optimise campaigns.

Social Media & Digital Content:

• Develop content for Eventhive's LinkedIn and other relevant social channels.
• Create event countdowns, speaker announcements, industry insights, promotional campaigns, event highlights and post-event content.
• Adapt content for different platforms rather than simply reposting the same material everywhere.
• Monitor audience engagement and identify topics, formats and messaging that resonate with Eventhive's target audiences.
• Work with the design team to brief and develop visual content.

Video & On-Camera Content:

• Create short-form video content to promote Eventhive's events and brands.
• Appear on camera to deliver event explainers, promotional videos, speaker introductions, industry commentary, event previews and other marketing content.
• Develop simple video concepts, scripts and talking points suitable for social media and digital campaigns.
• Conduct short interviews with speakers, sponsors and industry leaders at Eventhive events.
• Capture and repurpose event-day content for social media and post-event campaigns.
• Work with videographers and designers where professional production support is available.
• Stay comfortable and natural on camera and represent Eventhive professionally.

Event Marketing:

• Develop integrated content campaigns for Eventhive's conferences, exhibitions and forums.
• Create audience-specific messaging for executives, founders, investors, policymakers, professionals and other relevant groups.
• Support ticket-sales campaigns with content across email, website, social and video.
• Develop speaker-led campaigns that leverage the profiles and networks of Eventhive speakers.
• Develop content that supports sponsor visibility and event partnerships.
• Work closely with the sales and events teams to ensure marketing activity supports commercial and attendance goals.

Analytics & Optimization:

• Track performance across website, email, newsletter, social and video channels.
• Monitor metrics including website traffic, email opens, click-through rates, engagement, video views and event registrations.
• Test headlines, formats, messaging and calls to action.
• Use performance data to improve future campaigns.
• Produce regular content and campaign performance reports.

Event Marketing:

• Develop integrated content campaigns for Eventhive's conferences, exhibitions and forums.
• Create audience-specific messaging for executives, founders, investors, policymakers, professionals and other relevant groups.
• Support ticket-sales campaigns with content across email, website, social and video.
• Develop speaker-led campaigns that leverage the profiles and networks of Eventhive speakers.
• Develop content that supports sponsor visibility and event partnerships.
• Work closely with the sales and events teams to ensure marketing activity supports commercial and attendance goals.

Post-Event Content:

• Develop post-event recaps, highlights, newsletters and social content.
• Turn key discussions and insights from Eventhive events into evergreen content.
• Repurpose panels, interviews and speaker contributions into multiple content formats.
• Identify content from events that can continue generating engagement and leads after the event has ended.

Requirements

• A strong writer: You can make complex business and industry topics clear, useful and interesting.
• A marketer: You understand that content needs to drive an action whether that is reading, clicking, registering, attending or sharing.
• A confident communicator: You are comfortable speaking on camera and representing Eventhive publicly.
• An audience builder: You understand how to grow and retain an audience across email, web, social and video.
• A digital native: You understand how content behaves differently across a website, newsletter, LinkedIn post and short-form video.
• Commercially minded: You understand that Eventhive's content ultimately supports registrations, audience growth, sponsorship visibility and business development.
• Curious: You enjoy learning about industries, companies and the people shaping them.
• Data-aware: You look at performance and adjust your approach rather than simply publishing and moving on.
• Hands-on: You are comfortable developing the strategy and doing the execution yourself.

What we're looking for:

• A strong writer: You can make complex business and industry topics clear, useful and interesting.
• A marketer: You understand that content needs to drive an action whether that is reading, clicking, registering, attending or sharing.
• A confident communicator: You are comfortable speaking on camera and representing Eventhive publicly.
• An audience builder: You understand how to grow and retain an audience across email, web, social and video.
• A digital native: You understand how content behaves differently across a website, newsletter, LinkedIn post and short-form video.
• Commercially minded: You understand that Eventhive's content ultimately supports registrations, audience growth, sponsorship visibility and business development.
• Curious: You enjoy learning about industries, companies and the people shaping them.
• Data-aware: You look at performance and adjust your approach rather than simply publishing and moving on.
• Hands-on: You are comfortable developing the strategy and doing the execution yourself.

Salary
N300,000 - N400,000 / Month.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:

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