Content Executive (Fashion Retail)

In partnership with our client, we are seeking a Content Executive to develop and execute the social media and digital marketing strategy for a leading retail brand based in Lagos. You will own the content calendar, lead campaigns, build communities, and turn followers into loyal customers. If you are a creative thinker with a commercial mindset and a deep love for digital culture, we want to meet you.

Who are we looking for?

• You are a digital marketing professional with 4 to 5 years of proven experience managing social media for a retail or lifestyle brand.
• You are a natural storyteller with excellent copywriting skills and a strong visual sensibility, able to craft content that stops the scroll and drives action.
• You are data-driven and analytically minded, comfortable tracking performance metrics, interpreting insights, and using them to improve results continuously.
• You are highly organised and able to manage a content calendar, multiple campaigns, and competing priorities simultaneously without losing quality or consistency.
• You are deeply plugged into digital trends, social algorithms, and the ever-evolving content landscape, always staying one step ahead of what is next.
• You are a skilled community builder who knows how to foster genuine engagement, respond to audiences authentically, and turn followers into brand advocates.
• You are proficient in tools including Canva, Adobe Suite, Meta Ads Manager, Google Analytics, and content scheduling platforms.
• You are collaborative and cross-functional, comfortable working with retail, sales, visual merchandising, influencers, and customer service teams to bring campaigns to life.

Your Responsibilities…

Content Strategy and Planning

• You will develop and implement a social media strategy aligned with the brand's marketing and sales objectives, ensuring every piece of content has a clear purpose and a measurable outcome.
• You will create and manage a content calendar that supports campaigns, promotions, new product launches, and key cultural moments across all platforms.
• You will maintain a consistent brand voice, tone, and visual identity across Instagram, Facebook, TikTok, X, LinkedIn, and YouTube.

Content Creation and Community Management

• You will plan, create, and manage engaging content including images, videos, reels, stories, and blog posts that resonate with the brand's audience and drive meaningful interaction.
• You will monitor and respond to comments, messages, and reviews in a timely and professional manner, building strong online communities and fostering customer loyalty.
• You will collaborate with the Customer Service and Operations teams to address customer concerns or inquiries raised through digital channels.

Campaigns, Influencers, and Paid Media

• You will plan and execute social media campaigns that drive both foot traffic and online conversions, tracking ROI and optimising for results.
• You will identify and collaborate with influencers and brand ambassadors to amplify the brand's visibility and reach new audiences effectively.
• You will create and manage paid ad campaigns across Meta, TikTok, and Google for brand awareness and conversion, managing the digital marketing budget to ensure optimal ROI.

Performance Reporting and Insights

• You will monitor social media performance using tools like Meta Business Suite and Google Analytics, providing monthly reports on growth, engagement, reach, conversions, and recommendations for improvement.
• You will stay ahead of industry trends and competitor activities, bringing fresh ideas and timely insights that keep the brand relevant and competitive.

Cross-Functional Collaboration

• You will work closely with the Retail, Visual Merchandising, and Sales teams to ensure alignment between online and in-store promotions and brand messaging.
• You will support events, pop-ups, and brand activations with digital storytelling and live coverage that extends their reach and impact online.

What Success looks like…

• Consistent month on month growth in followers, engagement rate, and reach across all key social media platforms.
• Paid campaigns that deliver measurable returns, with ad spend optimised regularly to ensure performance aligns with business goals.
• A highly engaged online community where customers feel connected to the brand, respond actively to content, and advocate organically.
• Monthly reports that are insightful, data-rich, and lead to actionable improvements in content strategy and campaign performance.
• Seamless alignment between online content and in-store activations, creating a unified brand experience across all customer touchpoints.

To be considered for this role you should have…

• A Bachelor's degree in Marketing, Communications, Mass Communication, or a related field.
• A minimum of 4-5 years of proven experience managing social media for a retail or lifestyle brand.
• Strong understanding of digital trends, analytics, and social media algorithms.
• Proficiency in Canva, Adobe Suite, Meta Ads Manager, Google Analytics, and scheduling tools.
• Excellent copywriting, storytelling, and visual communication skills.
• Strong organisational and time management abilities with the capacity to manage multiple priorities at once.
• Experience managing paid ad campaigns across Meta, TikTok, and Google.

Challenges you may face in this role...

• Keeping content fresh, culturally relevant, and consistently high quality across multiple platforms simultaneously in a fast-paced retail environment.
• Balancing the demands of day-to-day content creation and community management with the longer-term strategic work of campaign planning and performance analysis.
• Driving measurable conversions from social media in a competitive retail landscape where audience attention is hard to capture and even harder to retain.
• Managing paid ad budgets effectively to maximise ROI while navigating the complexities of changing platform algorithms and advertising policies.
• Aligning digital content with in-store activations and cross-functional teams to ensure a seamless and consistent brand experience.

The Goodies…

• A high-visibility creative role at the heart of a dynamic and growing retail brand.
• Opportunity for professional development and growth within a fast-paced, culture-driven environment.
• A collaborative team that values creativity, moves quickly, and genuinely cares about building a brand that resonates.