Social Media Manager & Content Creator

Job title : Social Media Manager & Content Creator

Reports To: Brand Manager / Marketing Manager

Job Summary

• The Social Media Manager & Content Creator will be responsible for developing and executing the brand's social media strategy while creating engaging, high-quality content that reflects the identity of the fragrance and lifestyle brand.
• The role requires a creative storyteller with a strong eye for aesthetics, trends, and digital marketing who can grow the brand's online presence, increase customer engagement, and drive sales through compelling visual and written content.

Key Responsibilities
Social Media Strategy & Management:

• Develop and implement a comprehensive social media strategy aligned with the brand's marketing and sales objectives.
• Manage the company's social media platforms, including Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, Snapchat, and YouTube, where applicable.
• Create and maintain a monthly content calendar that aligns with product launches, campaigns, promotions, and seasonal events.
• Monitor social media trends, competitor activities, and emerging platforms to identify new growth opportunities.
• Increase brand awareness, engagement, and community growth through strategic content planning.

Content Creation:

• Create high-quality photo, video, and graphic content that showcases the brand's fragrances, lifestyle, and customer experience.
• Produce engaging short-form videos, including Reels, TikTok videos, behind-the-scenes content, tutorials, and product showcases.
• Write compelling captions, product descriptions, and storytelling content that reflects the brand's tone of voice.
• Conceptualize and execute creative campaigns that enhance brand visibility and customer engagement.
• Ensure all content maintains a premium, consistent, and visually appealing brand identity.

Community Management:

• Respond promptly to customer inquiries, comments, messages, and reviews across all social media platforms.
• Build and nurture an engaged online community by encouraging conversations and user-generated content.
• Manage customer feedback professionally and escalate issues where necessary.
• Foster relationships with followers to strengthen customer loyalty and brand advocacy.

Influencer & Brand Collaboration:

• Identify, engage, and manage relationships with influencers, content creators, and brand ambassadors.
• Coordinate influencer campaigns and monitor campaign performance.
• Build partnerships with relevant lifestyle brands and creators to increase brand visibility.

Campaign Management:

• Plan and execute social media campaigns for new product launches, promotions, events, and brand activations.
• Collaborate with the marketing and sales teams to ensure campaigns support business objectives.
• Support photoshoots, video shoots, and campaign productions from concept through execution.

Analytics & Performance Reporting:

• Monitor and analyse social media performance using platform insights and analytics tools.
• Track KPIs including engagement, reach, impressions, follower growth, website traffic, and conversions.
• Prepare monthly performance reports with recommendations for continuous improvement.
• Optimize content based on audience behaviour and campaign performance.

Brand Representation:

• Ensure all digital communications reflect the brand's identity, values, and premium positioning.
• Stay informed about fragrance, beauty, fashion, luxury, and lifestyle trends to create relevant and engaging content.
• Maintain consistency in visual branding, messaging, and customer experience across all digital platforms.

General Responsibilities:

• Collaborate effectively with cross-functional teams including Sales, Customer Service, and Operations.
• Manage content libraries, digital assets, and brand resources.
• Ensure timely execution of all assigned campaigns and content deliverables.
• Perform any other duties assigned by Management.

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Public Relations, Digital Media, Communications, or a related field.
• Professional certifications in Digital Marketing, Social Media Marketing, or Content Creation are an added advantage.

Experience:

• 2–4 years' experience managing social media for a fragrance, beauty, fashion, luxury, lifestyle, retail, or FMCG brand.
• Proven experience creating high-performing social media content across multiple platforms.
• Experience planning and executing influencer marketing campaigns.
• Strong portfolio demonstrating photography, videography, content creation, and social media management.