Social Media Manager and Content Creator

Fashion doesn't just live on the runway or in the fitting room, it lives on a screen, in a scroll, in a story that stops someone mid-swipe. Our client, a women's fashion brand built on affordable, statement clothing that never compromises on originality or quality, is looking for the storyteller who can bring that philosophy to life online. If you can turn a garment into a feeling and a feed into a community, this is your stage.

Who are we looking for?

• You're a natural storyteller with a sharp eye for aesthetics and an instinct for what makes people stop scrolling.
• You're genuinely passionate about fashion and trends, and you can spot where the industry is heading before it gets there.
• You're organized and self-led, comfortable juggling content calendars, campaigns, and reports without losing momentum.
• You're a people person who can build real community in comments, DMs, and collaborations alike.
• You're strategic, not just creative, you think about what content achieves, not just what it looks like.
• You're a collaborator, easily working across design, sales, and product teams to keep everyone aligned.

Your Responsibilities:

Content & Creative

• You will develop and implement content strategies tailored to brand objectives and audience preferences.
• You will create engaging, visually compelling content, graphics, videos, and copy, for all digital platforms.
• You will ensure every piece of content aligns with the brand's identity, messaging, and goals.
• You will collaborate with designers and photographers to produce high-quality visual assets.

Social Media Management

• You will manage day-to-day activity across Instagram, Facebook, TikTok, Twitter, LinkedIn, and other channels.
• You will schedule and publish content consistently, optimizing for reach and engagement.
• You will monitor and respond to comments, messages, and inquiries to keep the community engaged.
• You will develop campaigns, contests, and influencer collaborations that expand brand awareness.

Performance & Reporting

• You will track digital performance using tools like Google Analytics, Meta Business Suite, or Power BI.
• You will monitor KPIs such as engagement rate, conversion rate, follower growth, and content reach.
• You will prepare monthly reports with insights and recommendations for improvement.

Collaboration & Growth

• You will work closely with sales, product development, and marketing teams to align content with business goals.
• You will coordinate with external partners, influencers, and agencies to maximize marketing impact.
• You will stay on top of fashion and digital trends, adjusting strategy as the landscape shifts.
• You will research emerging platforms and content best practices, and bring innovative ideas that improve the brand's overall market positioning.

What Success looks like:

• Consistent month-on-month growth in follower count and engagement rate across all platforms.
• Content calendar executed on schedule with measurable improvement in reach and conversion.
• Strong, responsive community management reflected in engagement and sentiment.
• At least 2-3 successful campaigns, contests, or influencer collaborations delivered per quarter.
• Monthly performance reports that translate data into clear, actionable recommendations.

To be considered for this role you should have:

• 2+ years of experience in content creation and social media management.
• Proficiency in Canva, basic video editing, and content planning tools.
• Familiarity with social media analytics tools (Meta Business Suite, Google Analytics, Hootsuite, etc.).
• Strong knowledge of digital marketing and engagement strategies.
• Experience in the fashion industry is a plus.
• Excellent communication, organization, and creative thinking skills.
• Strong project management ability and self-leadership.

Challenges you may face in this role:

• Keeping content fresh and original in a fast-moving, trend-driven industry.
• Balancing creative instincts with data-driven decision-making.
• Managing multiple platforms and priorities without losing consistency or quality.
• Navigating collaborations with external partners while staying true to brand identity.

The Goodies…

• Competitive salary
• Opportunity for learning and growth
• Great team, working environment and supportive team