Digital Marketing Executive

Job title : Digital Marketing Executive

Job brief

• We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
• The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

Responsibilities

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments.

Requirements and skills

• HND / OND / Degree in Marketing, Digital Technologies or relevant fields
• Ability to work as a Digital marketing director
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills.