Digital Marketing Executive

Job title : Digital Marketing Executive

Role Summary

• The Digital Marketing Executive is responsible for planning, executing, and optimizing SandBP’s digital marketing initiatives to drive brand awareness, engagement, and lead generation.
• The role involves managing digital platforms, creating compelling content, and supporting the promotion of the organization’s training, certification, and consulting services.

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with business growth and lead generation targets.
• Plan, manage, and optimize multi-channel campaigns across social media (LinkedIn, Instagram, X) and email platforms.
• Drive lead generation and conversion through organic and paid campaigns, including lead nurturing workflows and collaboration with the sales team.
• Create and manage high-quality content (social media, newsletters, landing pages) to strengthen brand positioning and thought leadership in international standards and compliance.
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) to improve performance and return on investment.
• Track, analyze, and report on marketing performance using data-driven insights, continuously improving key metrics such as traffic, engagement, and conversions.
• Implement SEO strategies and optimize website content, landing pages, and user experience to enhance visibility and drive conversions.
• Stay up to date with digital marketing trends, tools, and best practices to continuously improve performance.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–3+ years of experience in digital marketing or a similar role
• Experience with social media management, paid ads, and email marketing tools
• Basic knowledge of SEO and analytics tools (e.g., Google Analytics)

Key Skills & Competencies:

• Strong understanding of digital marketing channels and tools
• Content creation and copywriting skills
• Analytical and data interpretation skills
• Creativity and attention to detail
• Strong communication and collaboration skills
• Ability to manage multiple campaigns and meet deadlines.