Digital Marketer

Job title : Digital Marketer

Description

• As a Digital Marketer, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products.
• You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads.

Key Responsibilities

• Social Media Management: Design and execute social media strategies across platforms like Instagram, Tiktok, LinkedIn, X (Twitter), and Facebook.
• Content Creation: Develop engaging written, graphic, and video content for our digital channels.
• SEO/SEM: Optimize website content for search engines (SEO) and manage paid search campaigns (Google Ads).
• Email Marketing: Manage email marketing campaigns and nurture leads through automated workflows.
• Performance Tracking: Use tools like Google Analytics to track campaign performance, website traffic, and ROI, providing regular reports to management.
• Paid Advertising: Manage and optimize budgets for Facebook/Instagram Ads and other PPC channels to ensure a low Cost Per Acquisition (CPA).
• Competitor Analysis: Stay up-to-date with digital media trends and competitor activities to keep our brand ahead.

Requirements & Qualifications

• Education: Bachelor’s Degree in Marketing, Communications, or a related field.
• Experience: 2–4 years of experience in digital marketing or a similar role.
• Technical Skills: Proficiency in Google Analytics, Meta Business Suite, and SEO tools (e.g., SEMrush or Ahrefs).
• Design Skills: Basic knowledge of design tools like Canva or Adobe Spark to create quick visual assets.
• Writing: Excellent copywriting and storytelling skills with a strong eye for detail.
• Analytical Mindset: Ability to look at data and translate it into actionable marketing insights.
• Certifications: Google Ads or HubSpot certifications are a strong plus.