Area Sales Representative (Lagos)

Job title : Area Sales Representative (Lagos)

The Role

• Responsible for driving sales, distribution and in-market execution across an assigned territory, while building strong customer relationships and identifying opportunities to grow the FMCG business. 

Main Responsibilities / Tasks

• Generate sales orders and ensure delivery of products in the assigned sales areas and outlets
• Efficient retail redistribution of all BIC products (Lucky Stationery Nigeria) and effective coverage of relevant outlets in the assigned sales areas
• Regular review of performance with the regional managers and customers in line with agreed targets.
• Develop a coverage Plan for the territory.
• Seek new sales opportunities within designated sales areas.
• Flawless implementation of SFA and other projects in sales areas.
• Flawless promotion execution and POSM deployment.

Key Performance Indicators

• Achieving sales targets: Volume and Value
• Achieving coverage plan and number of new outlet listings
• Frequency of orders and cash collection
• Speed to shelf and high-impact visibility
• Strong Numeric and Weighted Distribution of BIC products (Lucky Stationery Nigeria) in the region.

Requirements

• 3-5 years of relevant experience in FMCG sales or business development
• Business and results-oriented with proven negotiation skills
• Able to identify new sales opportunities
• Understand the needs of customers and provide solutions
• Smart-working, rigorous, well-organized, and analytical
• A self-starter, working under pressure and a completer/finisher
• Build strong relationships with both key external and internal customers
• Energy and passion for achieving own commitments and delivering company objectives
• Able to influence and persuade others to take a specific course of action.