Business Manager - Bath Category

About the role

• E’sorae Homes is looking for an entrepreneurial, commercially driven and results-oriented Business Manager to lead the growth and development of our Bath Category, covering products such as Towels, Bathrobes, Bathmats, Hand Towels, Face Towels, Duvets etc.
• The successful candidate will have end-to-end responsibility for developing and executing the commercial strategy for the category, driving revenue, market penetration, customer acquisition and profitability across Retail, B2B, B2G, B2C, Digital and Reseller channels.
• This is a highly entrepreneurial role for someone who can identify opportunities, develop new routes to market, build strategic partnerships and convert ideas into measurable business results.

Key Responsibilities

• Develop and execute annual, quarterly and monthly strategies for the Bath Category.
• Own and deliver agreed revenue, volume and profitability targets.
• Develop strategies to grow the category across Retail, B2B, B2G, B2C, Digital and Reseller channels.
• Identify new markets, customer segments, routes to market and business opportunities.
• Develop and manage reseller acquisition, activation and growth initiatives.
• Own and manage the approved Bath Category budget and ensure effective commercial returns.
• Build relationships with corporate, institutional, government and strategic customers.
• Monitor market trends, customer behaviour, competitor activities and pricing to identify growth opportunities.
• Recommend product, pricing, packaging, bundling and promotional initiatives to improve market performance.
• Work closely with Marketing, Finance, Procurement, Operations and Channel Business Managers to drive category growth.
• Monitor revenue, volume, margin, channel performance and other key business metrics.
• Provide regular performance reports, forecasts, insights and recommendations to management.

The ideal candidate
We are looking for a commercially minded professional who:

• Has minimum 7 years of progressive commercial/business management experience, with at least 4 years in a managerial or senior leadership role.
• Has relevant experience with strong background in FMCG, home/hospitality design, and specialized sales experience in key account management, distributor networks, and category trade marketing.
• Has a strong track record in business development, sales, category management or commercial management.
• Demonstrates a proven ability to grow revenue and develop new markets especially within the hospitality design/product sector.
• Has strong understanding of multiple sales channels, particularly Retail, B2B, B2G, B2C, Digital and Reseller channels.
• Is entrepreneurial, proactive and comfortable taking ownership of business results.
• Possesses strong negotiation, relationship management and business development skills.
• Is analytical and able to use data to make sound commercial decisions.
• Can develop strategies independently and translate them into actionable plans.
• Has excellent communication, presentation and stakeholder management skills.

Why join us?

• This is an opportunity to own and build a growing product category within a well-established home and lifestyle business. The successful candidate will have significant responsibility for shaping the category strategy, expanding its market presence and delivering measurable commercial growth.

Application Closing Date
21st September, 2026. 

How to Apply
Interested and qualified candidates should submit their CVs to:  using the job title as the subject of the email.

Note: E’SORAE Group is an equal-opportunity employer.

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