Sales and Business Development Lead
Careerbuddy
Behind every well-run team is someone who keeps the people side of the business moving, organized, responsive, and human. That's the mindset we bring to supporting our client, a platform built for running and proving projects across Africa. We are hiring a Sales & Business Development Lead to own our client's corporate and public sector revenue end-to-end. You will build and manage the pipeline, run the full sales cycle from initial contact to signed contract, and expand accounts after they land.
This is a hands-on, build-from-scratch role with real ownership, warm pipeline to build on, and clear growth upside.
Who are we looking for?
- You are a proven SaaS seller. You understand subscription sales models and carry a track record of closing B2B and B2G software deals.
- You are a deal closer, not just a talker. You know how to conduct compelling product demos, address objections, navigate procurement cycles, and sign contracts.
- You bring active networks. You have existing buyer relationships across corporate enterprises, with the ability to navigate public sector/governmental decision-makers (MDAs/Ministries).
- You are an autonomous operator. You take ownership, manage your pipeline in the CRM, and take the initiative to close business without waiting for direction.
- You possess regional and global vision. You understand the Nigerian business terrain while possessing the mindset to expand sales across Africa and international markets.
Your Responsibilities…
Full Sales Cycle Execution
- You will prospect, qualify, conduct product demos, structure pilots, negotiate terms, and close enterprise and government accounts.
- You will drive B2G adoption by leading government pilots, converting them to annual software contracts, and expanding across departments, agencies, and states.
- You will sell B2B project tracking and governance tools to businesses, positioning our client's product as a trust and operational advantage.
Pipeline Management & Account Growth
- You will maintain disciplined CRM hygiene (Freshsales), managing qualified leads and providing accurate revenue forecasts.
- You will manage client onboarding, pilot criteria, and contract renewals, upselling existing accounts into higher tiers and additional departments.
- You will represent our client in the field at industry roundtables, conferences (e.g., GITEX), and high-level stakeholder meetings.
- You will gather market feedback from buyer interactions to inform product updates and marketing messaging.
What Success looks like in 6 to 12 Months…
- Predictable Pipeline: Building a qualified, well-managed CRM pipeline that converts consistently month-over-month.
- Signed Revenue Contracts: Securing closed business and government contracts against agreed target benchmarks.
- Sales Playbook: Documenting a repeatable sales playbook covering pitches, demo structures, pilot frameworks, pricing models, and objection handling.
- Market Expansion: Opening initial sales dialogues and laying groundwork for expansion beyond Nigeria into broader African markets.
To be considered for this role, you should have…
- 5+ years of experience in B2B or B2G software sales, SaaS subscription models, or corporate business development.
- Proven track record of carrying revenue targets and running full-cycle sales from cold outreach to signed agreement.
- Experience selling to regulated or public sector buyers, navigating tenders, procurement processes, and longer sales timelines.
- Familiarity with project management, workflow, or ERP tools.
- Strict CRM discipline with experience maintaining pipeline hygiene and forecasting.
Challenges you may face in this role…
- B2G Sales Timelines: Managing longer procurement and approval cycles typical of government agencies while maintaining steady B2B deal flow.
- Educating the Market: Demonstrating the tangible return on investment of modern project governance software to traditional organizations.
- Building New Market: Intro and familiarization with the software
The Goodies…
- Competitive Salary based on experience.
- Perks: Equity allocation, health insurance, logistics allowance for client meetings, and remote/hybrid work flexibility.
- Career Growth: Direct path to building and leading the global sales department as Head of Sales as revenue expands.
100000 - 150000 NGN per month
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