Graphics & Motion Designer

Role Purpose

• Jollof.com is seeking a highly creative, commercially minded and execution-driven Graphics & Motion Designer to develop compelling visual and motion content that strengthens the Jollof.com brand, drives customer engagement, and supports customer acquisition, conversion and revenue growth.
• The role is responsible for translating business objectives, marketing campaigns, product propositions and creative briefs into high-quality visual experiences across Jollof.com's digital and offline channels. The successful candidate must combine strong graphic design fundamentals with motion graphics, animation and video-editing capabilities, and understand how creative content contributes to the performance of an e-commerce and marketplace business.
• This is not solely a creative-production role.
• The designer is expected to understand the commercial objective behind each creative and continuously improve designs based on campaign performance, customer behaviour and business feedback.

Key Responsibilities
Brand Identity & Creative Direction:

• Develop, maintain and continuously strengthen the visual identity of Jollof.com.
• Ensure consistent application of brand guidelines across digital, social, product, advertising and offline materials.
• Develop and maintain brand guidelines, templates and reusable design assets.
• Translate business and marketing objectives into compelling visual concepts.
• Maintain a consistent visual language across customer touchpoints.
• Support the visual development of other EBS brands where required.

Motion Graphics, Animation & Video:

• Create high-quality motion graphics, animations and short-form video content.
• Produce promotional videos, product animations, reels, GIFs, advertisements and campaign videos.
• Translate briefs, scripts and concepts into storyboards, style frames and finished motion content.
• Edit video footage including transitions, sound, graphics, colour correction and visual effects.
• Create motion content optimized for Instagram, TikTok, YouTube, Facebook, websites, digital advertising and other relevant channels.
• Adapt long-form creative assets into effective short-form content for different platforms.
• Maintain high production quality while meeting agreed turnaround times.

E-Commerce & Performance Marketing Design:

• Develop high-performing creative assets for customer acquisition, product promotion and sales campaigns.
• Design website banners, promotional tiles, category graphics, product campaign assets and landing-page visuals.
• Produce advertising creatives for Meta, Google and other paid media platforms.
• Develop multiple creative variations to support campaign testing and optimization.
• Work with the E-Commerce and Marketing teams to understand campaign performance and improve creatives based on results.
• Apply conversion-focused design principles to improve click-through rates, engagement and purchase conversion.

Social Media & Content Design:

• Create visually engaging social media posts, carousels, reels, GIFs, stories and campaign assets.
• Develop YouTube thumbnails, blog graphics and other content-marketing materials.
• Support content creators and marketing teams with visual storytelling.
• Adapt content appropriately across platforms rather than simply resizing the same creative.
• Develop templates that improve consistency and speed of content production.

UI/UX & Digital Product Support:

• Collaborate with Product, Technology and UI/UX teams to develop visual assets for Jollof.com's website and applications.
• Create icons, illustrations, banners and interface graphics.
• Support landing-page and campaign-page design.
• Apply visual hierarchy and usability principles when designing digital experiences.
• Participate in website and platform redesign initiatives where required.
• Ensure visual assets are optimized for web and mobile performance.

Campaign & Promotional Design:

• Translate campaign briefs into complete visual campaign systems.
• Develop key visuals and adapt them across relevant channels.
• Support seasonal campaigns, product launches, vendor promotions, flash sales and special events.
• Ensure campaign assets are delivered according to agreed marketing calendars and deadlines.
• Maintain consistency across online and offline campaign executions.

Print & Offline Creative:

• Design brochures, flyers, business cards, event materials, packaging, signage, banners and merchandise.
• Prepare artwork according to appropriate print-production specifications.
• Coordinate with approved vendors where required to ensure production quality.

Creative Asset Management:

• Maintain an organized central repository of approved creative assets and source files.
• Ensure appropriate naming, version control and archiving of design files.
• Maintain reusable templates and brand assets to improve efficiency.
• Ensure final source files remain accessible to the company.

Innovation & Continuous Improvement:

• Monitor emerging design, motion, e-commerce and digital-content trends.
• Research competitor creative strategies and identify opportunities for Jollof.com.
• Experiment responsibly with AI-assisted design and content-production tools.
• Recommend creative approaches that improve production speed, quality and campaign effectiveness.
• Participate actively in campaign and brand brainstorming sessions.

Collaboration & Project Management:

• Work closely with E-Commerce, Marketing, Product, Technology, Customer Experience and other relevant teams.
• Translate briefs into clear creative deliverables and proactively clarify unclear requirements.
• Manage multiple concurrent projects and prioritize according to business impact and deadlines.
• Respond professionally to feedback and implement agreed revisions promptly.
• Communicate potential delays or constraints before they affect campaign delivery.

Qualifications & Experience

• Bachelor's Degree or HND in Graphic Design, Multimedia Design, Animation, Fine Arts, Visual Communication or a related discipline.
• 2-4 years of relevant professional experience in graphic design, motion graphics, animation, digital content or a related creative role.
• Demonstrable experience creating digital content for brands, e-commerce businesses, agencies or consumer-facing businesses is strongly preferred.
• Experience creating performance-marketing creatives is an advantage.
• Professional certification in Motion Graphics, Animation, Video Editing or a related discipline is an advantage.

Portfolio Requirement
A strong portfolio is mandatory and should demonstrate:

• Brand design
• Social media creatives
• Digital advertising
• Motion graphics
• Animation
• Video editing
• Campaign development
• Digital/e-commerce design.

Technical Skills:

• Adobe Photoshop
• Adobe Illustrator
• Adobe After Effects
• Adobe Premiere Pro
• Adobe InDesign
• Figma
• Motion Graphics
• Video Editing
• 2D Animation
• Typography
• Colour Theory
• Composition
• Visual Storytelling
• Digital and Social Media Design.

Application Closing Date
30th September, 2026.

Method of Application
Interested and qualified candidates should send their applications, CVs, and portfolio links to: using the job title as the subject of the email.

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