Brand Manager
Perfetti Van Melle Nigeria Limited
Responsibilities
- Drive the implementation of the marketing strategy for the company in line with objectives
- With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.
- Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.
- Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
- Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action with regular field visits and close collaboration with the Sales Team.
- Drive innovation agenda based on changing consumer trends & agreed long-term plans, with a close collaboration with P&T and Global Brand Team.
- Work closely with design agencies and assisting with new product launches
- Manage accurately the invoicing/PO process.
Requirements
- Sound knowledge of Nigerian media landscape and consumers.
- Experience of having developed new & effective communication materials including TV copies.
- Able to collaborate efficiently with internal and external teams.
- Good communication skills, both written and orally.
- Experience working with & successfully managing 3rd party agencies / strategic partners.
- Budgetary & cost control management.
- Competitive intelligence & insights.
- Strong Multi project Project Management skills and experience.
- Good experience in driving new product developments.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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Vacancy posted 23 hours ago
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