Product Marketing Manager (Remote)
Trust Wallet
Role Summary
- We're looking for a Product Marketing Manager who is equal parts strategist, executor, and Web3 native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they're marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community.
- You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talk
What You'll Do
- Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles
- Lead end-to-end campaign execution across Web3-native channels and performance channels
- Define positioning and messaging for new product features and market segments in partnership with Product and BD
- Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs
- Own budget allocation across channels with a relentless focus on efficiency and ROI
- Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts
- Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem
- Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
- Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches
- Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users
What We're Looking For
- 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)
- Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact
- Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly
- You are the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it
- Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)
- Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers
- Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality
- Bilingual in English and Mandarin will be preferred, as we have ecosystem partners in Chinese-speaking region
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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Vacancy posted 4 days ago
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