Sales Administrator (International Sales)

Job title : Sales Administrator (International Sales)

Job Purpose

• The Sales Administrator will provide centralised sales monitoring, coordination, and administrative support for Amo Farm's international sales operations.
• The role involves closely monitoring sales personnel across countries, tracking field activities and movements, following up on sales targets and performance, and providing timely reports and insights to management.
• The ideal candidate must have a strong sales background and good administrative and analytical skills. This is not a purely administrative position; the successful candidate is expected to actively support improvements in sales performance, ensure proper follow-through on sales activities, and provide management with accurate visibility of the international sales team and market activities.

Responsibilities
Sales Performance Monitoring:

• Monitor the performance of sales staff across assigned countries and territories
• Track individual and team sales targets, actual performance, achievement rates, and gaps
• Maintain up-to-date sales performance records and dashboards
• Identify underperformance, missed opportunities, and areas requiring management intervention
• Follow up with sales personnel on their targets, customer activities, pipeline, and planned actions
• Provide regular performance updates and concise briefs to management

Sales Team Movement & Field Activity Monitoring:

• Maintain visibility of the movements and field activities of sales personnel across different countries
• Monitor planned customer visits, market visits, dealer/distributor engagements, and other sales activities
• Follow up on field activities to ensure that planned sales engagements are being executed
• Obtain regular updates from sales personnel on market conditions, customer feedback, competitor activities, and sales opportunities
• Escalate significant deviations from approved plans or unexplained gaps in field activity

DOC Sales Monitoring:

• Develop a strong understanding of Day-Old Chick (DOC) sales, distribution, customer requirements, and the operational flow surrounding DOC movement
• Monitor DOC orders, sales commitments, dispatches, deliveries, and customer fulfilment
• Track sales activities against available DOC quantities and production plans where required
• Follow up on outstanding orders, customer commitments, cancellations, and potential sales losses
• Work closely with the relevant sales and operational teams to ensure smooth coordination of DOC sales and movement

Sales Follow-Up & Coordination:

• Maintain a structured follow-up system for sales activities, customer leads, orders, collections, and outstanding actions
• Ensure sales personnel follow through on leads and opportunities within agreed timelines
• Monitor the sales pipeline and provide visibility on potential business opportunities
• Coordinate information between the sales team, management, and relevant internal departments
• Support the sales team in maintaining accurate and timely sales documentation

Sales Reporting & Management Briefing:

• Prepare daily, weekly, and monthly sales reports as required
• Provide management with concise briefs on:
• Sales performance and target achievement
• Sales staff activities and movement
• DOC orders and movement
• Market developments
• Customer activities
• Sales opportunities
• Performance gaps and risks
• Analyse sales data and highlight trends, concerns, and opportunities requiring management attention
• Ensure reports are accurate, timely, and actionable

Sales Improvement & Business Support:

• Proactively identify opportunities to improve sales performance and market coverage
• Support the development and implementation of sales follow-up initiatives
• Analyse reasons for missed targets and recommend practical corrective actions
• Monitor market and competitor activities and communicate relevant findings to management
• Support the sales team in converting identified opportunities into actual sales
• Assist in strengthening accountability and discipline within the sales team

Administrative Support:

• Maintain organised and accurate sales records, reports, trackers, and databases
• Coordinate sales meetings, reviews, and follow-up actions where required
• Maintain records of sales targets, customer information, orders, and performance reports
• Ensure timely submission of required reports from sales personnel
• Support the Sales Manager/Head of Sales with presentations, reports, analysis, and other sales-related administrative requirements

Key Performance Indicators

• Performance in the role will be measured against:
• Achievement of assigned sales monitoring and reporting timelines
• Accuracy and timeliness of sales reports
• Percentage of sales staff submitting required updates on time
• Effectiveness of sales activity and movement monitoring
• Improvement in sales target achievement across monitored territories
• Follow-up and conversion of identified sales opportunities
• Accuracy of DOC sales and movement tracking
• Reduction in missed sales opportunities and delayed follow-ups
• Quality and usefulness of management briefs
• Responsiveness to sales performance gaps and escalation of critical issues

Requirements

• Bachelor's Degree or HND in Business Administration, Marketing, Sales, Economics, Management, or a related field
• Minimum of 5 years' relevant experience in sales, sales administration, sales operations, or commercial coordination
• Proven experience in a sales environment, preferably within poultry, agriculture, livestock, FMCG, manufacturing, or another distribution-driven business
• Experience monitoring sales teams across multiple territories or locations will be an advantage
• Experience with Day-Old Chick (DOC) sales or poultry operations is highly desirable
• Must have demonstrated experience in achieving or supporting sales targets

Required Competencies:

• Strong sales orientation and commercial awareness
• Excellent follow-up and coordination skills
• Strong analytical and reporting abilities
• Ability to monitor multiple sales personnel and territories simultaneously
• Strong attention to detail
• Excellent communication and interpersonal skills
• Good understanding of sales targets, pipelines, conversion, and performance management
• Strong administrative and organisational skills
• Ability to identify issues and escalate them appropriately
• Proficiency in Microsoft Excel and other Microsoft Office applications
• Ability to work independently and maintain a high level of accountability
• Ability to work with people across different countries and cultures