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Territory Development Executive (Abuja)

COWAS International Trading Limited

Job Summary

  • A fast-growing feminine intimate care and wellness brand committed to improving women’s health, confidence, and well-being through innovative, high-quality products.
  • We are seeking an energetic, commercially minded, and relationship-driven Territory Development Executive to help expand our retail footprint, strengthen trade partnerships, ensure excellent in-store execution and drive sustainable growth across pharmacies, beauty stores, wellness outlets, and selected general trade channels within assigned territories then scale up to environs.
  • This is a field-based role for a self-starter who thrives on building new business, developing strong retailer relationships, and creating marketing momentum from the ground up.

Key Responsibilities
Territory & Account Development:

  • Identify, map, prioritize, recruit, and activate new retail accounts within the assigned territory.
  • Develop and implement territory development plans aimed at increasing outlet coverage and market penetration.
  • Expand the active customer base by securing new business opportunities across relevant retail channels.
  • Identify emerging channel opportunities and recommend growth initiatives.
  • Manage trade credit responsibly and ensure timely follow-up on outstanding payments.

Account Management:

  • Manage the complete account lifecycle, including prospecting, onboarding, product placement, replenishment, and account growth.
  • Monitor stock levels across accounts and drive timely product replenishment.
  • Build sustainable reorder habits among customers to ensure continuous product availability.
  • Strengthen account productivity through regular engagement, relationship building, and business development activities.
  • Resolve customer concerns and trade-related issues promptly and professionally.

Trade Execution & Visibility:

  • Ensure products are correctly merchandised, priced, and visible across all active retail outlets.
  • Execute trade marketing initiatives and deploy merchandising materials according to company standards.
  • Conduct product knowledge training sessions for pharmacy assistants, beauty advisors, wellness consultants, and retail staff.
  • Monitor compliance with execution standards and report findings regularly.

Brand Advocacy & Consumer Education:

  • Serve as a professional ambassador of the brand in all customers and trade interactions.
  • Communicate product benefits, category insights, and brand value propositions effectively to retailers and stakeholders.
  • Support consumer activation programs, product demonstrations, sampling activities, and awareness campaigns within key accounts.
  • Foster retailer confidence in the brand through continuous education and engagement.

Reporting & Market Intelligence:

  • Prepare and submit accurate daily, weekly, and monthly territory performance reports.
  • Maintain up-to-date records of account activity, outlet coverage, sales performance, and reorder trends.
  • Monitor competitor activities, pricing strategies, promotional initiatives, and distribution patterns within the territory.
  • Identify market opportunities, business risks, and emerging trends and communicate them promptly to management.
  • Provide actionable insights that support commercial decision-making and territory growth.

Key Performance Indicators (KPIs)

  • Number of new accounts opened and activated.
  • Growth in active outlet coverage.
  • Sales and sell-through performance within the territory.
  • Reorder frequency and account productivity.
  • Product availability and distribution coverage.
  • Trade execution and merchandising compliance scores.
  • Timeliness and accuracy of reporting.
  • Collection and management of trade receivables.

Requirements
Education:

  • A Bachelor’s Degree in any discipline, however, a background in health-related sciences such as pharmacy, nursing, nutrition, biological sciences, is an advantage

Experience:

  • A 2-4 Years of experience in field sales, account creation and managing
  • Practical commercial capability and field execution within consumer-centric industries
  • A proven record to build productive trade relationships
  • 2-4 years of experience in Feminine hygiene, intimate care or women’s wellness, maternal care, OTC pharmaceuticals, nutraceuticals, or consumable healthcare
  • Experience working with startup brands, emerging businesses or market development initiatives is an added advantage

Technical Skills

  • A strong territory development and acquisition capability
  • Excellent relationship-building and stakeholder management and engagement skills
  • An excellent communicator with the ability to discuss intimate care and wellness products professionally and with clarity
  • Strong commercial awareness and understanding of retail and distribution dynamics
  • Excellent planning, reporting, and follow-through skills
  • Proficiency in Microsoft Suites and commercial functions with Social Media platforms such as WhatsApp, telegrams, Meta etc.
  • Ability to work independently and effectively manage a growing territory with minimal supervision
  • Strong knowledge of the local pharmacy, beauty, wellness, and retail landscape

Inter-personal Skills:
We are looking for candidates who are: 

  • Passionate about women’s health and wellbeing
  • Relationship-oriented and skilled at building trust
  • Resilient, proactive, and energized which should reflect in creating new opportunities
  • Entrepreneurial mindset and capable of treating the territory assigned to them as a business
  • Disciplined, detail-oriented, and committed to consistent execution
  • Willingness and ability to spend most working hours in the field engaging customers and developing accounts
  • Due to the intimate nature of the product category and the importance of authentic consumer understanding in trade engagements, female candidates with a genuine interest in women’s health and wellness are encouraged to apply.

Salary Budget
N300,000.00 with Transportation Allowance and Health Insurance.

Why Join us?

  • An opportunity to contribute to a purpose-driven brand focused on women’s health and wellbeing. We offer a dynamic and entrepreneurial work environment with an opportunity to build and shape market presence in a high-growth category.
  • We provide career growth and development opportunities within a fast-expanding organization.

Application Closing Date
3rd July, 2026.

How to Apply
Interested and qualified candidates should submit their CV and a brief cover letter to: View email address on hotnigerianjobs.com using "Territory Development Executive – Abuja" as the subject of the mail. 

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