Territory Development Executive (Abuja)
COWAS International Trading Limited
Job Summary
- A fast-growing feminine intimate care and wellness brand committed to improving women’s health, confidence, and well-being through innovative, high-quality products.
- We are seeking an energetic, commercially minded, and relationship-driven Territory Development Executive to help expand our retail footprint, strengthen trade partnerships, ensure excellent in-store execution and drive sustainable growth across pharmacies, beauty stores, wellness outlets, and selected general trade channels within assigned territories then scale up to environs.
- This is a field-based role for a self-starter who thrives on building new business, developing strong retailer relationships, and creating marketing momentum from the ground up.
Key Responsibilities
Territory & Account Development:
- Identify, map, prioritize, recruit, and activate new retail accounts within the assigned territory.
- Develop and implement territory development plans aimed at increasing outlet coverage and market penetration.
- Expand the active customer base by securing new business opportunities across relevant retail channels.
- Identify emerging channel opportunities and recommend growth initiatives.
- Manage trade credit responsibly and ensure timely follow-up on outstanding payments.
Account Management:
- Manage the complete account lifecycle, including prospecting, onboarding, product placement, replenishment, and account growth.
- Monitor stock levels across accounts and drive timely product replenishment.
- Build sustainable reorder habits among customers to ensure continuous product availability.
- Strengthen account productivity through regular engagement, relationship building, and business development activities.
- Resolve customer concerns and trade-related issues promptly and professionally.
Trade Execution & Visibility:
- Ensure products are correctly merchandised, priced, and visible across all active retail outlets.
- Execute trade marketing initiatives and deploy merchandising materials according to company standards.
- Conduct product knowledge training sessions for pharmacy assistants, beauty advisors, wellness consultants, and retail staff.
- Monitor compliance with execution standards and report findings regularly.
Brand Advocacy & Consumer Education:
- Serve as a professional ambassador of the brand in all customers and trade interactions.
- Communicate product benefits, category insights, and brand value propositions effectively to retailers and stakeholders.
- Support consumer activation programs, product demonstrations, sampling activities, and awareness campaigns within key accounts.
- Foster retailer confidence in the brand through continuous education and engagement.
Reporting & Market Intelligence:
- Prepare and submit accurate daily, weekly, and monthly territory performance reports.
- Maintain up-to-date records of account activity, outlet coverage, sales performance, and reorder trends.
- Monitor competitor activities, pricing strategies, promotional initiatives, and distribution patterns within the territory.
- Identify market opportunities, business risks, and emerging trends and communicate them promptly to management.
- Provide actionable insights that support commercial decision-making and territory growth.
Key Performance Indicators (KPIs)
- Number of new accounts opened and activated.
- Growth in active outlet coverage.
- Sales and sell-through performance within the territory.
- Reorder frequency and account productivity.
- Product availability and distribution coverage.
- Trade execution and merchandising compliance scores.
- Timeliness and accuracy of reporting.
- Collection and management of trade receivables.
Requirements
Education:
- A Bachelor’s Degree in any discipline, however, a background in health-related sciences such as pharmacy, nursing, nutrition, biological sciences, is an advantage
Experience:
- A 2-4 Years of experience in field sales, account creation and managing
- Practical commercial capability and field execution within consumer-centric industries
- A proven record to build productive trade relationships
- 2-4 years of experience in Feminine hygiene, intimate care or women’s wellness, maternal care, OTC pharmaceuticals, nutraceuticals, or consumable healthcare
- Experience working with startup brands, emerging businesses or market development initiatives is an added advantage
Technical Skills
- A strong territory development and acquisition capability
- Excellent relationship-building and stakeholder management and engagement skills
- An excellent communicator with the ability to discuss intimate care and wellness products professionally and with clarity
- Strong commercial awareness and understanding of retail and distribution dynamics
- Excellent planning, reporting, and follow-through skills
- Proficiency in Microsoft Suites and commercial functions with Social Media platforms such as WhatsApp, telegrams, Meta etc.
- Ability to work independently and effectively manage a growing territory with minimal supervision
- Strong knowledge of the local pharmacy, beauty, wellness, and retail landscape
Inter-personal Skills:
We are looking for candidates who are:
- Passionate about women’s health and wellbeing
- Relationship-oriented and skilled at building trust
- Resilient, proactive, and energized which should reflect in creating new opportunities
- Entrepreneurial mindset and capable of treating the territory assigned to them as a business
- Disciplined, detail-oriented, and committed to consistent execution
- Willingness and ability to spend most working hours in the field engaging customers and developing accounts
- Due to the intimate nature of the product category and the importance of authentic consumer understanding in trade engagements, female candidates with a genuine interest in women’s health and wellness are encouraged to apply.
Salary Budget
N300,000.00 with Transportation Allowance and Health Insurance.
Why Join us?
- An opportunity to contribute to a purpose-driven brand focused on women’s health and wellbeing. We offer a dynamic and entrepreneurial work environment with an opportunity to build and shape market presence in a high-growth category.
- We provide career growth and development opportunities within a fast-expanding organization.
Application Closing Date
3rd July, 2026.
How to Apply
Interested and qualified candidates should submit their CV and a brief cover letter to: View email address on hotnigerianjobs.com using "Territory Development Executive – Abuja" as the subject of the mail.
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