Product Manager, Lydia IUD, & Progesta Injection

Job Purpose

• The Product Manager owns the brand strategy, positioning, and demand generation for Lydia IUD and Progesta Injectable across all relevant channels (hospital, retail, wholesale).
• The role is responsible for building sustained provider and consumer demand for both products — translating clinical / product attributes into compelling positioning, developing marketing and promotional materials, driving awareness and preference among health care providers and end users, and working closely with Sales and Clinical Services & Training to convert marketing activity into volume growth and market share gains.

Key Responsibilities
Brand & Product Marketing Strategy:

• Develop and own the annual marketing plan for Lydia IUD and Progesta Injectable — positioning, messaging, target segments, channel strategy, and budget.
• Define and continuously refine each product's value proposition for both provider audiences (clinical benefits, ease of use / insertion, safety profile) and end-user/consumer audiences (convenience, discretion, efficacy, duration).
• Conduct / commission market research (provider perception studies, consumer insights, competitor benchmarking) to inform positioning and identify growth opportunities.
• Own product lifecycle marketing: launch/relaunch plans, mid-life refreshes, and sunset planning where relevant.
• Track category and competitor activity (other IUDs, injectable contraceptives) and adjust strategy to defend/grow share.

Demand Generation & Campaign Management:

• Design and execute demand generation campaigns (provider-facing and consumer-facing) across relevant channels — field promotions, health promoter / Lydia Bees activations, digital / social media, radio, point-of-care materials.
• Develop and manage below-the-line (BTL) activities: outreach campaigns, community activations, provider CMEs/detailing days, hospital/clinic engagement events.
• Where budget allows, plan above-the-line (ATL) or mass-media components in coordination with Marketing / Comms.

Provider Engagement & Detailing Support:

• Develop provider-facing detailing materials and brand education content (clinical fact sheets, insertion / administration guides, objection-handling tools) in coordination with Clinical Services & Training.
• Support field teams and health promoters with up-to-date messaging, talking points, and promotional tools for Lydia IUD and Progesta.
• Partner with Clinical Services & Training to align marketing messaging with LARC / injectable training content so providers who are trained are also equipped to promote the products to their clients.
• Engage key opinion leaders (KOLs) and professional associations (e.g., gynecology/family planning bodies) to build clinical credibility and advocacy for both brands.

Channel & Trade Marketing:

• Work with Retail, Wholesale, and Hospital channel teams to ensure consistent product visibility, merchandising, and messaging at point of sale / point of care.
• Develop channel-specific marketing toolkits (e.g., pharmacy/PPMV materials for Progesta, hospital-facing materials for Lydia IUD and Progesta).
• Support trade / channel partners (distributors, pharmacies, hospitals) with promotional materials, incentive concepts, and co-marketing opportunities where applicable.
• Coordinate retail audit and client profiling initiatives to identify high-potential outlets/facilities for focused marketing push.

Cross-functional Collaboration & Reporting:

• Work closely with Sales to align marketing activity with sales targets and pipeline needs, ensuring campaigns translate into volume.
• Coordinate with Regulatory & Pharmacovigilance to ensure all marketing / promotional materials are compliant (NAFDAC and other applicable regulations).
• Provide input into demand forecasting based on planned marketing activity and expected uptake.
• Track and report monthly on marketing KPIs: volume / revenue growth, market share, campaign performance, brand awareness / preference metrics.
• Manage the marketing budget for both products, ensuring efficient allocation and ROI tracking.

Key Performance Indicators

• Volume / revenue growth for Lydia IUD and Progesta Injectable against target
• Market share gain in each product's category
• Number and reach of demand generation campaigns / activations executed
• Provider brand awareness / preference scores (via periodic surveys)
• Consumer awareness / uptake metrics where trackable
• Cost efficiency of campaigns (cost per lead / activation / unit sold)
• Quality and timeliness of marketing collateral delivered to field/sales teams

Person Specification
Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, Health Sciences, or a related field (MBA or postgraduate marketing qualification an advantage).
• Working knowledge of reproductive health / family planning products is a strong advantage.

Experience:

• Minimum 4–6 years' experience in product / brand marketing, ideally within pharmaceutical, FMCG, or health commodities sectors.
• Demonstrated experience developing and executing marketing campaigns that moved volume/market share, not just brand awareness.
• Experience marketing to both B2B/professional audiences (health care providers) and B2C/consumer audiences is highly desirable.
• Experience working with or alongside field sales/promoter teams to translate marketing into on-the-ground activation.

Technical Skills & Competencies:

• Strong grasp of marketing fundamentals: positioning, segmentation, campaign planning, budget management, ROI measurement.
• Comfortable working with both digital marketing (social, content) and traditional/field marketing (BTL activations, community outreach).
• Ability to translate clinical / technical product information into persuasive, audience-appropriate messaging.
• Data-driven — comfortable tracking KPIs, analyzing campaign performance, and adjusting plans accordingly.
• Familiarity with regulatory / compliance requirements for promotional material in the health / pharma space (NAFDAC / PCN etc.) is an advantage.
• Strong project management skills — able to run multiple campaigns and stakeholders concurrently.

Soft Skills, Personality & Attitude:
Interpersonal & Communication:

• Creative storyteller who can make clinical products (an IUD, an injectable) feel relevant and desirable to both providers and end users.
• Strong collaborator — comfortable being the connective tissue between several departments and external agencies / vendors.
• Confident presenting campaign concepts and results to internal stakeholders and, where relevant, external partners (KOLs, distributors).

Personal Drive & Attitude:

• Genuinely curious about what drives provider and consumer behavior — treats research and field feedback as fuel for better campaigns, not a formality.
• Ownership mentality — proactively spots when a campaign isn't working and course-corrects rather than waiting to be told.
• Comfortable balancing creative ambition with budget and regulatory realities.
• Motivated by impact — sees Lydia IUD and Progesta uptake as directly tied to expanding women's contraceptive choice, not just as a sales number.

Working Style:

• Organized and deadline-driven — juggles multiple campaigns and channel partners without dropping quality.
• Detail-oriented on compliance and messaging accuracy, given the sensitivity of reproductive health marketing.
• Adaptable — comfortable pivoting a campaign approach based on field feedback, budget shifts, or regulatory input.

Cultural / Contextual Fit:

• Sensitivity and cultural fluency in marketing family planning products across Nigeria's diverse regional, religious, and socioeconomic contexts.
• Professional judgment in navigating any sensitivities around injectable/IUD contraception messaging in different community settings.

Application Closing Date
29th October, 2026.

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