Role Summary

Developing and executing the overall brand and marketing strategy
Managing brand identity, guidelines, and consistency across all channels
Overseeing campaign planning, budget management, and ROI tracking
Leading and mentoring the marketing team (Digital Marketing Officer and Social Media Officer)
Collaborating with sales and operations to align marketing efforts with business goals
Reporting on marketing performance to senior leadership.

Job Responsibilities
Marketing Strategy:

Create marketing strategies to build customer loyalty, brand recognition, increased store footfall and customer satisfaction aimed at driving growth and achieving sales targets
Lead the development and execution of offline marketing initiatives, including end-to-end activations, campaigns, product launch, and outlet launch to drive awareness, market penetration and customer growth
Actively collaborate with all internal stakeholders to achieve campaign targets.

Digital Strategy:

Develop and execute an annual Digital Marketing Plan in line with So Fresh strategic objectives and initiatives
Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
Ensure all content deliverables are in line with So Fresh digital brand strategy, brand guide and personality
Manage the company website to drive visibility, sales, and growth.

PR & Corporate Image Building:

Create and implement PR strategies and initiatives to promote a positive company image and identify opportunities for positive brand messaging
Monitor public perception, opinions and mentions of the So Fresh brand and amplify the positive sentiments and tactfully counter negative publicity and crisis management
Produce high quality press releases, newsletter, media kit and related marketing materials that amplify the So Fresh story and build connection with the public and the media.

Business Cycle Management:

Develop and implement marketing strategies and campaigns in line with company’s established business cycle
Manage the entire process from idea generation to execution, to drive brand awareness, tell the company story and achieve sales target.

Team Leadership & Development:

Lead and manage the marketing department to exceed targets
Recruit and train the marketing team to ensure their effectiveness and continuous improvement
Align the marketing team activities with company goals and objectives.

Analytics & Reporting:

Prepare periodic reports on marketing performance to the management
Create monthly reports on the performance of digital marketing activities against set performance metrics
Draw meaningful conclusions from activation/campaign data and identify potential opportunities for growth and improvement
Tracking and reporting on campaign performance, ROAS, and conversion metrics
Forecast marketing campaign growth and return on investment.

Qualification & Requirements

BSc. Degree / BA in marketing, communications, or a relevant field
7 years plus cognate experience in Digital Marketing & Brand Management
Minimum of 2 years’ experience in a management capacity
Proven experience in performance marketing
Marketing experience in retail, food, and related sectors is an added advantage
Excellent understanding of digital marketing concepts and best practices
In-depth understanding of Inbound, Outbound, and Influencer marketing
Experience with B2C, social media, Google AdWords, Keyword Planner, email marketing, and SEO/SEM
Practical knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key business metrics
Proficiency with design tools, e.g., Canva, Photoshop, Adobe, Inshot, Figma, etc
Demonstrated communication skills in liaising with internal and external stakeholders.

Remuneration

Application Closing Date
30th April, 2026.

How to Apply
Interested and qualified candidates should:

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Brand & Marketing Manager