Job Summary

The Regional Sales Manager is responsible for driving sales growth within the assigned region by managing marketers, distributors, and sub-distributors, ensuring effective market coverage, achieving sales targets, and implementing company sales strategies.

Key Responsibilities
Sales & Revenue Management:

Develop and execute sales plans to achieve regional sales targets.
Monitor daily, weekly, and monthly sales performance of marketers.
Ensure proper product availability and visibility in all assigned territories.
Identify new business opportunities and expand market penetration.

Team Management & Supervision:

Supervise, coach, and motivate marketers within the region.
Assign sales routes, territories, and targets to marketers.
Conduct regular field visits and performance reviews.
Recommend disciplinary actions or rewards based on performance.

Distributor & Channel Management:

Recruit, onboard, and manage distributors and sub-distributors.
Maintain strong relationships with distributors to ensure smooth operations.
Monitor stock levels at distributor outlets and prevent stock shortages.
Ensure timely payment and proper stock accountability.

Reporting & Documentation:

Submit accurate daily, weekly, and monthly sales reports.
Track stock movement, sales trends, and market feedback.
Ensure marketers submit reports and comply with company policies.

Market Intelligence & Strategy:

Gather competitor information and market insights.
Provide feedback to management on pricing, promotions, and customer needs.
Implement company promotions and ensure compliance in the field.

Compliance & Ethics:

Enforce company rules, sales policies, and code of conduct.
Ensure ethical sales practices and proper representation of the company.
Handle customer complaints and escalate when necessary.

Key Performance Indicators (KPIs)

Achievement of regional sales targets
Distributor acquisition and retention
Marketer productivity and coverage
Stock turnover rate
Accuracy and timeliness of reports.

Qualifications & Skills

HND / B.Sc in Business, Marketing, or related field
Proven experience in sales management (preferably FMCG or pharma)
Strong leadership and communication skills
Ability to work independently and under pressure
Good reporting and analytical skills.

Salary
N250,000 - N500,000 / month.

Application Closing Date
31st January, 2026.

How to Apply
Interested and qualified candidates should send their CV to: nigeriaslf.btf@gmail.com using the job title as the subject of the email.

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Regional Sales Manager