Social Media & Digital Marketing Officer (Remote)

Job Description

• We are looking for a creative, proactive and results-driven Social Media & Digital Marketing Officer to manage our social media presence, run digital advertising campaigns and support the daily operations of PetCenterAfrica.
• The successful candidate will be responsible for promoting the platform, creating engaging content, running paid advertisements, growing our online audience and managing activities on the app, including reviewing and approving submitted listings.

Responsibilities

• Manage the company's social media accounts, including Facebook, Instagram and TikTok.
• Develop and implement social media and digital marketing strategies.
• Create, design, publish and schedule engaging promotional content.
• Plan, set up and run paid advertising campaigns across platforms such as Facebook, Instagram and other relevant advertising channels.
• Monitor advertising campaigns, manage ad budgets and optimise campaigns to achieve better results.
• Track advertising performance, reach, engagement, leads and conversions.
• Develop promotional campaigns to attract new users, customers and businesses to PetCenterAfrica.
• Respond to messages, comments and enquiries from users.
• Review, verify and approve or reject submitted listings on the PetCenterAfrica app.
• Monitor daily activities on the app and ensure listings comply with platform guidelines.
• Identify marketing opportunities and recommend strategies to increase platform visibility and user engagement.
• Prepare regular reports on marketing activities, advertising performance and platform growth.

Requirements
Education:

• Minimum of HND or Bachelor's degree in Marketing, Mass Communication, Business Administration or a related field.
• Relevant digital marketing certifications will be an advantage.

Experience:

• 1–2 years of experience in social media management or digital marketing.
• Demonstrable experience setting up and managing paid advertising campaigns.
• Experience with Meta Ads Manager is strongly preferred.
• Experience managing social media accounts for a business or brand will be an advantage.

Required Skills:

• Strong knowledge of social media management and digital marketing.
• Practical experience running paid advertisements, particularly Meta Ads (Facebook and Instagram).
• Ability to create engaging marketing content and promotional graphics.
• Good copywriting and communication skills.
• Knowledge of advertising campaign setup, audience targeting and budget management.
• Ability to analyse advertising results and improve campaign performance.
• Good attention to detail and organisational skills.
• Ability to manage multiple responsibilities and meet deadlines.

Other Requirements:

• Must be creative, proactive and results-oriented.
• Must be familiar with Facebook, Instagram and TikTok.
• Must be able to work independently with minimal supervision.

Application Closing Date
31st December, 2026.

How to Apply
Interested and qualified candidates should:

Note

• Applicants are encouraged to include links to social media accounts they have managed or examples of advertising campaigns they have executed.
• Only shortlisted candidates will be contacted.

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