Digital Marketing Manager

Job title : Digital Marketing Manager

Job Summary

• The Digital Marketing Manager is responsible for developing, implementing, managing, and optimizing the organization's digital marketing strategy to increase brand visibility, generate qualified leads, improve customer engagement, and drive revenue growth.
• The role oversees all digital marketing channels, website management, SEO initiatives, marketing automation, lead nurturing activities, and performance reporting while ensuring alignment with overall business objectives.

Key Responsibilities
Strategic Foundation & Planning:

• Comprehensive Digital Marketing Strategy Development and GTM Strategy. Creating and executing marketing strategies for events the company has.
• Market Analysis: In-depth analysis of competitors, target audience, and industry trends. Help uncover 2 new target audiences per month (TA could apply to specific Company products or Company services).
• Channel Strategy: Identifying and prioritizing the most effective digital channels for specific campaigns (SEO, social media, email, paid advertising, etc.). Per project, help to identify 3 top channels to use and set them up for lead generation.
• Content Strategy: Planning content themes, formats, and distribution to attract and engage the target audience. Also create a landing page per product or service, especially around ongoing campaigns.
• Customer Journey Mapping: Visualizing the customer's interaction with the brand to optimize touchpoints. Help map out 1 customer journey (per product) per month and create the resources needed (landing page, email automation) to optimise the customer journey.

Keyword Research & SEO Strategy:

• Comprehensive Keyword Research: Identifying relevant keywords across all customer journey stages. Discover 2 short-tail keywords and 1 long-tail keyword to optimize for monthly.
• On-Page SEO Optimization: Optimizing website content, meta tags, and structure for target keywords. On a monthly basis, optimize about 5 company pages focusing first on page importance and the services in high demand.
• Technical SEO Audit & Implementation: Addressing website speed, mobile friendliness, crawlability, and schema markup. Setup and monitor website analytics weekly to ensure compliance with new Google algorithm updates.
• Off-Page SEO & Link Building: Developing a strategy to acquire high-quality backlinks and improve domain authority. Secure one quality link per month and five off-page SEO for DA
• Local SEO Optimization: where applicable, optimizing for local search queries and Google My Business. Optimize with geolocation on a monthly basis 5 images to be used on the GMB page.

Website Management & Optimization:

• Continuous Website Management & Optimization for CWG & Texcellence:
• Content Updates & Maintenance: Regularly updating website content, images, and plugins.
• Performance Monitoring & Optimization: Tracking website speed, uptime, and user experience.
• Security Updates & Maintenance: Ensuring website security and protecting against vulnerabilities.
• User Experience (UX) Analysis & Improvement: Conducting user testing and analyzing website analytics to enhance user experience.
• Conversion Rate Optimization (CRO): Implementing A/B testing and other CRO techniques to increase website conversions.

Campaign Execution & Lead Generation:

• Monthly Awareness & Lead Generation Campaigns:
• Campaign Planning & Development: Defining campaign objectives, target audience, messaging, and creative assets (landing page creation, automation etc).
• Multi-Channel Campaign Execution: Utilizing a mix of channels (social media, email, paid advertising, content marketing) to reach the target audience.
• Campaign Performance Monitoring & Optimization: Tracking key metrics (reach, engagement, leads, conversions) and optimizing campaigns for maximum ROI.
• A/B Testing: test different copy, creatives and landing pages to optimize campaign performance.

Lead Nurturing & Marketing Automation:

• Lead Segmentation: Segmenting leads based on demographics, behavior, and interests.
• Automated Email Marketing: Developing automated email sequences to nurture leads and guide them through the sales funnel.
• Content Personalization: Delivering personalized content based on lead behavior and interests.
• CRM Integration: Integrating marketing automation with CRM to track lead activity and sales progress.

Cold Emailing & Outbound Lead Generation:

• Refining Cold emailing of prospective clients
• Targeted Prospect List Building: Identifying and building lists of qualified prospects.
• Personalized Email Outreach: Crafting compelling and personalized email messages.
• Email Deliverability Optimization: Ensuring emails reach the inbox and avoid spam filters.
• A/B Testing Email Campaigns: Testing different email subject lines, content, and calls to action.
• Tracking and reporting on email campaign performance.

Reporting & Analysis:

• Monthly Performance Reports & Analysis:
• Comprehensive Performance Reporting: Providing detailed reports on key metrics across all digital channels.
• Actionable Recommendations: Providing clear and actionable recommendations based on data analysis.
• Regular Strategy Review: Monthly meetings to review performance, discuss insights, and adjust the strategy as needed.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• 6+ years' proven experience in digital marketing, preferably managing SEO, lead generation, email marketing, paid advertising, and website optimization campaigns.
• Strong knowledge of digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
• Hands-on experience with digital marketing tools such as Google Analytics, Google Search Console, Google Ads, CRM platforms, and marketing automation software.
• Experience in website management, conversion rate optimization (CRO), keyword research, and performance reporting.
• Strong analytical skills with the ability to interpret data and make data-driven marketing decisions.
• Excellent written and verbal communication skills.
• Strong project management, organizational, and stakeholder management skills.
• Creative, results-oriented, and able to manage multiple campaigns simultaneously.
• High level of professionalism, attention to detail, and commitment to achieving business objectives.