Sales Operations Analyst

Job title : Sales Operations Analyst

Key Responsibilities

Sales Operations & Coordination

• Oversee end-to-end sales operations, including order processing, invoicing coordination, and delivery tracking. 
• Ensure smooth execution of sales orders across B2B and Retail channels. 
• Liaise with Warehouse, Logistics, and Finance teams to ensure timely order fulfillment and issue resolution. 
• Monitor order cycle times and resolve operational bottlenecks. 

Sales Administration Supervision

• Supervise and manage the Sales Admin Officer to ensure accuracy and timeliness of sales documentation. 
• Review sales orders, invoices, and supporting documentation for completeness and compliance. 
• Ensure proper record-keeping of customer data, contracts, and sales transactions. 
• Standardize and improve sales administration processes. 

Data Analysis & Reporting

• Track and analyze sales performance across channels (B2B and Retail). 
• Generate daily, weekly, and monthly sales reports, dashboards, and performance summaries. 
• Identify trends in sales volume, customer demand, product performance, and regional distribution. 
• Provide insights and recommendations to improve sales performance and operational efficiency. 

Demand Planning & Forecast Support

• Support sales forecasting by analyzing historical data and market trends. 
• Work with Sales and Production teams to align demand with supply planning. 
• Highlight potential stock-out or overstock risks based on sales trends. 

Performance Monitoring & Controls

• Monitor sales targets versus actual performance and flag variances. 
• Track key metrics such as order fulfillment rate, sales growth, and channel performance. 
• Ensure adherence to pricing, discount structures, and sales policies. 
• Support audit processes by ensuring data accuracy and documentation integrity. 

Process Improvement

• Identify inefficiencies in sales operations and implement process improvements. 
• Support automation and digital tools for sales tracking and reporting (e.g., ERP/CRM systems). 
• Drive standard operating procedures (SOPs) for sales operations. Stakeholder Management
• Work closely with Sales, Finance, Supply Chain, and Customer Service teams. 
• Support the sales team with data, reports, and operational insights. 
• Provide regular updates to management on sales operations performance. 

Qualifications & Experience

• BSc/HND in Business Administration, Economics, Statistics, Supply Chain, or a related field. 
• Minimum of 4–6 years’ experience in sales operations, sales administration, or commercial analytics. 
• At least 1–2 years in a supervisory or team lead role
• Experience in FMCG, food processing, or distribution environment is strongly preferred. 
• Strong experience working with sales data, reporting tools, and ERP systems.